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Branding InformationBranding, control and results - Submit Articles in Your Own
by:
Andy Beard
Article distribution is presently
booming on the internet. Authors do it for a number of reasons.
- It is a nice way to be picked up by the search engines.
- The backlinks from your resource box can help your search engine position.
- You have the possibility of secondary traffic if your article is picked up by a popular website or ezine.
Various products and services have become accessible that help you distribute your articles to the 100s of article directories and mailing lists.
a) Code that speeds up maunal submission, or can in several cases do this automatically. b) Services that distribute articles in your name c) Services that distribute articles on your behalf, but in their own name.
The Double Edged Sword
Many folk pay a premium rate for article distribution on their behalf, without the worry of having to join various article directory sites as a member, giving their own email address, and receiving lots of emails from various Yahoo groups.
Unfortunately what they don't realise is that often this devalues their work.
1) In the author section on many a sites, the name of the distribution service wish be shown, not that of the innovational author.
2) Author sections of many a article directories are a unique marketing venue. Many a visitors wish visit the author profile before reading an article all the way to the bottom. Most profiles could have one or more websites listed.
3) Inside
RSS feeds from the article directories, the distribution service power be shown in the byline, not the innovational author.
4) Many a article directories allow an author to change or modify their resource box. If an article was submitted mistreatment an account in hand
by a 3rd party distribution service, that avenue wish be closed.
Complete Control
For authors who want complete control of their branding, either submit manually, or use article submission software. You wish obtain more emails, but can always have a special email address for this purpose. Googles Gmail service I find is an fantabulous choice. Article Announcer and Article Submitter Pro are two examples of such software.
Limited Control
Use an automatic submission service that ensures you are the author. There are services that signup for members to directories on your behalf, mistreatment a username and arcanum of your choice. One such service is Article Marketer.
The Inconvenience
You wish have to confirm your membership to many a distribution points, and several wish continue to send emails containing articles from different people. Yahoo groups commonly allow you to choice a digest mode, or to not obtain emailed articles at all. Most of this is a one time effort, tho'
you wish have to be on the lookout for important messages on the email account you use.
The Massive Gain
They are your articles, and you should gain maximum benefit from them.
Using article distribution is more like a varient of Pareto's 80/20 rule. You possibly
gain 80% effective results compared to instructions distribution, for 20% of the work.
However if your know-how
of article distribution doesn't give you all the possible credit for your articles, rather than 80% effectiveness, you power only be deed 60% or less.
Managing your own article distribution with tools such as Article Announcer or Article Submitter Pro gives you complete control to attain your 80/20 goals. A service such as Article Merchandiser which gives you full credit, and reasonable control, power be 70% effective, for 10% of the work.
Refining your processes, and only mistreatment the most effective know-how
wherever
it benefits you the most, you can maximise your return for the activity invested.
I use a combination of service and code for my own distribution.
Just about the author:
Andy Beard has worked in Sales, Marketing and Localization for the last 15 years, primarily in the computer games industry.
On his diary Exploring Niche Websites see his review of 3 killer article submission products.
http://niche-website.blogspot.com/2005/08/submit-articles-3-killer-products.html
http://andybeard.name
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