by:
Tom Falco
Are you placing your email address and URL on all correspondence?
Many folk forget to add this to important mailings and even as their business cards.
Today, most folk prefer to email messages than make phone calls, so it is really important to have your email address on all letters, invoices and business cards.
Make sure your URL (web address) is on everything that you send out. Support "branding" your business. Keep that URL out wherever
it can be seen.
It's not enough to have your phone number and fax number on your business cards or letterheads. Add your email address and URL if you have one.
It's important besides to have a name on all emails that go out. There is a cool free "signature writing" service at: http://www.TheDiscountPrinter.com/freeads.htm check it out.
Don't be left behind. Promote and brand your business every chance you get. It's the professional thing to do.
Some say it takes up to nine times for folk to see your name before they wish do business with you. If that is true, then it's really important to have your name and email address out there.
Try to encourage email exchanges. The more emails you have going back and forth, the more credibleness you wish build in your potential clien't head.
Offer thing
free. Do folk email you for information. This way you are opening the door to email correspondence without spamming. Your goal should be to have the person email you 1st asking for information or simply a simple question. Once the ball starts rolling, your various email exchanges can easily turn into sales.
It's important to have a pop account or an account that reflects your institution or website.
Using generic @aol.com or @hotmail.com actually puts a damper on your look and does you appear unprofessional. Plus, when you email a person with your own private "branded" email address, you are actually advertising your institution just by the mere action of causing a message.
Joe@bikeseller.com sounds better than joe@aol.com Or Mary@thegiftstore.com is more better than mary@hotmail.com. Isn't it?
Brand yourself. Brand your business. Do it today.
Just about the Author
Tom Bird genus is moderator of "The Swap-O-Rama" List wherever
you can swap thing
from ezine ads to building rooms and more! For info, visit: http://www.XpectMore.com/Swap.htm or to subscribe mailto:TheSwap-o-rama-subscribe@yahoogroups.com Also "American Pop Triviality List" visit: http://www.XpectMore.com/pop.htm
