Secrets To Flourishing Publishing

Have you ever wondered what would-be it take to vie with success with the “big guys” like Simon & Schuster and even as get to the top of the heap? If there is such thing as a magic formula for success, then the story of Geela, the author of the bestseller book THE AMERICAN DREAM can for sure do a believer out of you too. Mastering the art of the possible is at the heart of Geela’s brand new book wherever her message is that the possible always exceeds the impossible.

It’s a serious fact that no one not even as the “big guys” (the large business enterprise houses) are immune to the risk of failing and even as going out of business and not so more because of lack of resources but rather lack of innovation, high vision and keeping up with inevitable change. In fact, too many an companies take the contented approach of “one-size-fits-all” to marketing and promotion with a worn out attitude of “business as usual” and “we’re the best, you’re the rest” that stifles innovative thinking (thinking outside the box) so essential for living and thriving in a really competitive and dynamic industry wherever change is the norm and maintaining success is the exception.

It’s been Geela’s experience as a self-supported and self-published author, that greater degrees of success can be achieved by any business enterprise institution regardless of their size or circumstances just by implementing the following principles for success that worked for her institution Worldwide VISION MEDIA:

It’s not your ability but your attitude – a winning attitude can mean the difference between success and failure. Success is a matter of perception and an equal possibleness employer. You are as flourishing as you do up your mind to be. So don’t be afraid to aim high. Let the story of The Little Engine That Could and David and Goliath inspire you. Spell several folk thought that Goliath was too big to hit, David thought he was too big to miss.

Recognize that dreams and aspirations for success have no expiration date – these are self-imposed artificial deadlines that are silent killers of creative thinking and motivation.

What determines your level of success or level of failure is not lack of resources but rather lack of creative thinking (resourcefulness), high vision and faith (remember, quitters ne'er win and winners ne'er quit).

No matter what you were brainwashed to believe, ne'er underestimate your own power to write your own life script and command control of your destiny by either finding a way or production a way. Likewise once you understand the difference between production things happen vs. holding things happen, you wish generate whatsoever is necessary for you to reach your destination even as once all the odds are against you. You no longer have to wait or be at the mercy of traditional distribution and bookstores as they hide your book between competitive titles on their shelves. Your fate is in your hands and all that your hands need to do is to take advantage of the awful power of modern technology which is now accessible to the “little guy” as well in order to vie with success and even as surpass the “big guys.” Any self-made flourishing person wish tell you that so thing is possible especially to those who believe.

Apply the Plaything approach to your marketing and promotion efforts – though there are finite number of pieces, infinite number of combinations and possibilities can be created just by rearranging them. You are limited only by your own imagination and will.

Don’t use the St. christopher Columbus know-how of planning your business if you are serious just about reaching your destination of smooth sailing into a new earth of success with glory. By failing to plan properly, you plan to fail by default. The power of strategic planning backed by a solid infrastructure cannot be overdone – it’s what does or breaks regardless of the quality of your product (book). A synergistic plan in place wish serve as a compass to manual your actions, assess your performance and run your business more profitably.

A nice marketing plan requires the adroitness of a circus performer primarily because of factors such as the several life-cycle stage of each title at any given time. In Geela’s particular case, as a self-contained, it was and still is a unique multi-faceted situation with multiple projects going on simultaneously, involving a brand new book, a music album and golf stroke together an all-star benefit concert with major music producers as part of Geela’s non-profit-making organization, ONE SPIRIT, ONE Earth (dedicated to promoting earth peace focusing on children’s issues), since Geela is an established singer/songwriter with many an albums, awards and rave reviews, a visionary author and a long time peace and children’s activist. She is the founder of the non-profit-making organization, ONE SPIRIT, ONE WORLD, a co-founder of a flourishing record label, Worldwide VISION RECORDS in addition to being a co-fonder of an up and coming independent business enterprise company, Worldwide VISION BOOKS/MEDIA. To do life even as more exciting, Geela is likewise a better half and a dedicated mom.

Capitalize on any talents you strength have to do up for perceived lack of sales and/or business enterprise resources (initially once you are starting out). Geela’s situation is unique by all standards. Hers is a multi-faceted situation (music/book/nonprofit organization) which greatly increased the success of her efforts.

Broaden your marketing and promotional parameters and capabilities to include a multi-level marketing and promotion by reaching out to several audiences from ethnic to military and else unexploited markets. In Geela’s case, because of her unique background, as an migrant from Israel who was born in Iran, with a universal appeal, she capitalized on that fact to reach broader audiences that include ethnic, minorities, women and immigrants.

Your infrastructure of necessity to be built on a solid foundation which includes everything from an innovative strategic marketing plan to a coordinated program which includes the following elements:

A comprehensive marketing and promotional plan including assorted advertising mix in key places in addition to a national media campaign

Cutting edge on-line marketing and promotion with your own user friendly website (links, pop up banner, affiliate program, ezine newsletter, direct response with a compelling sales letter, article submission, media e-mail blast to keep your name in front of the media with several press releases, sample of products, plenty of endorsements, media room, useful information, strong search engines, just to name a few)

Sales forecast

Financial plans

Secure advanced endorsements for your book from world-renowned personalities, the media, book reviewers and better commercialism authors to establish quality

Distribution

Fulfillment center with your own toll-free number. In Geela’s case she chose a number that’s easy to remember for her radio interviews (800) 99GEELA

Create an outstanding press kit with useful information in addition to promotional and fun material such as posters, bookmarks, double sided glossy flyers and more

Marketing and promotion plans likewise for following the non-bookstore markets (special sales/premiums/incentive) as well as sub-rights and foreign rights including film rights, especially like in the case of Geela, if your book is slanted towards a motion picture – these are most remunerative sources for substantial revenues and profit since you bypass the middlemen, massive discounts and have reduced returns.

Since no man is an island and likewise success is ne'er a one-man show, it’s essential to have a marketing keep system, a Dream-Team if you will, which is ready-made up of top notch like-minded folk who share your vision, faith in the project and level of commitment to production it a large success. The more harmony and comradery the better information and creative ideas can be generated to help come your project forward, and combat those inevitable “marketing fatigue” spell keeping you motivated.

To become a magnet of success and total prosperity live by the motto: “when I help others win - I win.”

Author personal appearances, speaking engagements and else innovative forms of promotion such as running for an office (at least for a day...) and/or trying to break the Guineas book of records (well, at least in theory you can do the attempt...). Once again, you are limited only by your imagination.

In order to get a head start on your promotional campaign consider victimisation a direct response that can help put your title on the better merchant list at least on Amazon.com by doing a massive and extremely targeted e-mail blast. This alone can open many an doors for you and help you reach your destination so more quicker and ... in style too.

Apply the old-fashioned yet evidenced know-how of production up for lack of business enterprise resources the size of the “big guys” with OPM but not the traditional Else People’s Money, but rather Else People’s Minds, by networking, sharing up to date information, developing and nurturing partnerships spell conducting massive research. Remember, psychological feature is power that provides you the winning edge. It’s cost free and it creates additional opportunities for growth spell instantly becoming a success and prosperity magnet.

Strive to provide the highest quality in product and service and always go the extra mile, remember, the seed of money is service.

In the final analysis, it’s the quality of the book that wish ultimately dictate the longevity and the level of success of any marketing and promotional campaign. Geela’s extremely praised book THE AMERICAN DREAM offers thing really special that everybody wants...hope and direction. In fact, through her Principles For Flourishing Living, Geela is revolutionizing the conventional wisdom of achieving success, total prosperity and even as worldwide unity. And that’s thing that wish always be in demand and ne'er go out of style. Geela’s fascinating personal story of triumph over adversity and winning against all odds better captures the true spirit of the American Dream which was based on perspiration, innovation, risk and reward. Of-course several strength think her tremendous success story (which took her only twenty years to achieve) is only a result of luck or talent or ... whatever. But mayhap a better definition of luck of necessity to be once preparation meets opportunity. After all, if you cognize wherever you are going, chances are you wish get there, and if not, then you’ll end up on the road to nowhere. Now that’s thing to write about...

Copyright © 2004, Geela

Author of “The American Dream”

http://www.Geela.com

Geela is an award winning singer/songwriter/composer, columnist, and author of the best-selling book “THE AMERICAN DREAM,” her true- life story of how she came to America as a young migrant with nothing and overcame dumfounding obstacles to bring home the bacon mega-success. She based ONE SPIRIT, ONE Earth to help children and promote a culture of peace and harmony. Get a free sample of her music and her book at http://www.Geela.com.