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Book Review InformationHow To Use Cyberspace Radio To Promote Your Book
by:
Maxine Thompson
Copyright 2005 Black Butterfly Press
Authors. What if I told you there was a way you could promote your books without paying plane fare, edifice
fare, and immoderate car rentals prices? Or, what if there was a place wherever
you could sit in your pajamas, feet up on your desk, sipping your coffee, patch you talk? Well, there is a way and a place-Internet radio in Cyberspace.
As an Cyberspace radio host of "On The Same Page" on www.voiceamerica.com over the past 3 years and 3 months, I've knowing that this new medium is a really valuable tool for promoting your books. Why? Because this medium has the ability to reach a global, global audience.
When I started hosting on www.voiceamerica.com on March 5, 2002, this was considered to be the wave of the future. Well guess what? The futurity is now.
I presently
host a show on www.voiceamerica.com (Maxine Thompson's On The Same Page at 6:00 a.m. PST, re-aired 6:00 p.m. PST, and Sat at 1:00 p.m. PST.). The shows are archived some
on www.voiceamerica.com and on my website at http://www.maxinethompson.com . I as well host shows on www.artistfirst.com and www.maxineshow.com wherever
I interview authors in order to provide a platform to promote their books.
On March 1, 2005, I launched a literary show at my website,www.maxineshow.com, which wish be information-driven in terms of teaching how-to-writing techniques and Cyberspace marketing secrets.
A study by Arbitron, an Discoverer Media Research agency, reports that, in the past 4 years, the audience for video and audio broadcasting has doubled from 10% to 21% of all Americans. As of Jan
2004, on a monthly basis 51 million folk use Cyberspace broadcasting as background music/talk shows/soundtrack patch purchasing
on line. Four in ten Americans have listened to Cyberspace Radio. The calculable
weekly broadcast audience for Americans is 30 million listeners, which is around 13% of the population.
Studies show that 80% of listeners listen to the archives or the tapes of the show, which I now have 30 months worth of shows archived on my website.
So how makes that translate for you as a writer? You can use technology as one of the many a tools accessible to get your name out among the reading public. Folk who have Cyberspace access in different countries are able to hear just about your book, gaining you international exposure and readers. This can help with word-of-mouth buzz, as well as media exposure. Most of all, many a of these shows are picked up on search engines such as google, which is another way to driving traffic to your site and to promote your titles.
So why be left behind in terms of fashioning money on the Internet?
Why not use on-line, as well as offline promotion? Why not use inter-mercials? So you say, what is an intermercial? According to www.worldwidewords.org , in origin, the word seems to be a blend of interactive and commercial, after the model of infomercial. You've detected
of infomercials-those insidious paid-for commercials that have you whipping out your credit card in the middle of the night, purchase
diet products that you cognize you'll ne'er
use? (I've been guilty of that.) Simply think of an intermercial as an Cyberspace commercial which is a savvy way to advertise your products and services over the Internet. On on-line radio, audiostreaming is used to send your message to a global audience.
What are the benefits of an intermercial for you as an author?
1.You get to discuss your book, as well as tell who you are as a human being. Many a readers like to get inside of a writer's heads.
2. You can see excerpts from your book and answer call-ins or emails.
3. You get to give out your websites, or places your books can be purchased and you get experience with being interviewed by the media.
4. You get to build a larger fan base through the archives and through search engines such as google.
5. You get to connect showing emotion
with your readers.
6. Your interview is not limited to one geographical area such as in off-line radio.
Why is Cyberspace radio Cost-Effective?
For a small fee, you get exposure to a global audience of avid readers. The conversion rate on a large number of listeners who get continual exposure to your book can be astronomical in the long run. In off-line radio, the show generally has a limited figure of electric power as to the area they wish cover. It's generally a one-shot deal. In Cyberspace radio, the sky is the limit. Measurements of listeners in terms of one-minute segments are now reaching the millions.
Moreover, in addition to interviewing authors, in listening to these shows, one can stay abreast of trends in the business industry.
To conclude, I have had the privilege of interviewing many a celebrities and coming authors. Past authors interviewed include Mark Victor Hansen, Henry martyn robert Allen, Jack Canfield, Henry martyn robert Kiyosaki and many a others. Self-published authors interviewed include Denise Turney, Delores Thornton, Cake
Evans, to name a few.
So wherever
am I going with this line of reasoning? Bottom-line, who can better tell our story but us? Likewise, who can better sell our books but us? In order to contend
on a global scale, writers must do use of this new technology.
Simply just about the author:
Maxine Thompson is a former societal worker of 23 years, I have publicised 2 novels, The Ebony Tree and No Pockets in a Shroud, A Place Called House (A Short Story Collection), two self-help books, The Hush Hush Private private secrets of Writing Fiction That Sells, and How To Market, Promote and Sell Your Ebooks. I have had many
short stories, articles and essays publicised in magazines, anthologies and e-zines. Recently I began an on-line column to promote the works of new and self-published writers. The column is called, On The Same Page. Since 1999, I have written book reviews and columns across the Internet. Since 3/05/02, I have hosted an on-line radio show on www.voiceamerica.comcalled "On The Same Page". The show is ventilated
live on Tuesdays at 6:00 a.m. Pacific Time, 6:00 p.m. Pacific Time, and Sat 1:00 p.m. Visit her website at http://www.maxinethompson.comor www.maxineshow.comOr contact her by email at maxtho@aol.com or maxtho@sbcglobal.net.
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