Top Ten Route to Promote Your Books Through Flyers

A flyer is an excellent, cheap way to promote your book. What does one flyer so more better than another? Use these top10 tips to do your flyer stand out from the crowd.

1. Include a colored image of your front cover.

People want to see what your book looks like. Color is great, but not always necessary. Do sure your colored book cover copies well in black and white. If you do use color, do your book cover background white with colored lettering, so you don't go through a $35 ink cartridge too fast.

2. Hook your prospective buyers with the headline in the top line of your flyer simply as you do for your back cover.

Here's a few gems: Why Not Publish Yourself? See Just about SEX as it Actually Is! Imagine Thousands of Readers Purchasing your Book Next Month! Quadruple your Financial gain in Four Months! Give your audience a reason to buy--Show those benefits.

3. Include several juicy excerpts from your book.

Prospective buyers want to see a sample of your writing, especially if it's fiction. Use an analogy or short story to illustrate your book's main point if non-fiction.

4. Include your image with a brief life near it.

People want to see what the author looks like. Place it on the right side of the flyer if possible.

5. Add praise from others.

Testimonials are the most significant way to market your book. The praise doesn't have to be from celebrated people. Use a man/woman on the street opinion. One client/author accessorial a testimonial from a convict!

6. Put ordering information on a coupon at the flyer's bottom.

Include your book's ISBN number, Web site URL, your email, toll-free number and discount information.

7. Do it easy for your reader to buy.

Offer easy route to buy: credit cards, checks or money orders. Include your toll-free 800 number. Galore prefer a coupon they can fill out and mail or fax.

8. Give your prospective buyers all the route to stay in touch with you.

Some folk wish not buy online or use a credit card. Piece most small business folk are available for these, it's a nice idea to include your street address, e-mail, Web Site, local phone and fax number, and 800 number.

9. Carry at least 25 flyers with you in a folder at all times.

Keep them in your car, so that once you pass a place that wish post them for you, they are handy. Give one to every person you meet. Remember the "law of seven." After seven exposures, you have a buyer! Flyers are better than a business card because they have more elaborate information on them to help the potential purchaser do a decision.

10. Use the backside of the flyer.

You actually waste this space if you don't put it to use. Multiply purchasing results with more testimonials on the back. Include a longer excerpt from your book there.

Your flyer is a elaborate extension of you and your book, and one of the least big-ticket route to market your book through print. Print hundreds, even as thousands, so your book purchasing public can easily purchase your book.