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Book Marketing InformationWinning the Name Game
by:
Penny C. Sansevieri
How galore of you have spent hours or days drudging over the title for your book? My 1st book, The Cliffhanger, was renamed probably six times before I stayed with the current title. Naming your book can be difficult, especially if the book wish activity as a sort of stigmatization for everything else you do. Non-fiction books are often seen as a stepping stone to speaking engagements, product launches, and a variety of another business endeavors. In fact, the naming of a non-fiction or business book is so critical that a poorly chosen title can actually do or break a books success. If you're in the thick of picking a name, or planning futurity titles. There are several basic strategies you should consider before you finalise your book cover:
The name of your book must tell folk what it's about. If you try to be clever and do them guess, your potential client wish simply put it down and come on to a title they do understand.
Put the benefit right in the name - for example Chicken Soup for the Soul tells you right up front that more like a cup of chicken soup once
you're sick, this book is going to do you feel better. If this leaves you feeling perplexed, take a moment to list five benefits of your book - once you have those benefits listed slowly but certainly a book title wish begin to emerge.
Think simply about all the several uses you mightiness be able to derive from the name of your book. Is it going to be on your web site? Is it a stand alone book or part of a product line? Or is this book one of a series? Crucial the exact uses of this title wish help you define it further.
And finally, go see what the competition is doing. Spend an afternoon at the bookstore and see what titles have worked well for similar books in your genre.
Other Naming Tips
Did you cognize that several words are easier to remember than others? Sound odd? Not really. Language experts wish tell us that we simply react otherwise
to certain sounds. The letters K and P for example are what language experts call "plosives." A plosive is a little bit of language that pops out of your mouth and draws attention to itself. A plosive is a "stopper" in language. A plosive does us pause for emphasis once
we say it. The letters B, C, D, K, P and T are all plosives.
What's especially absorbing is that brand names beginning with plosives have higher recall scores than non-plosive names. Some studies of the top 200 brand names have ready-made that point. Examples: Bic, Coca-Coca-Cola, Kellogg's, Kodak, Pontiac, etc.
If you've picked a title for your book or a name for your business or product line that is "unusual" - you mightiness want to check the meaning first. That goes for foreign translation as well. Here are a few examples of names that were chosen without the proper research:
In 1997 Reebok issued a mass recall of their new women's running shoe dubbed "Incubus" - a savvy news newsman brought their attention to the fact that incubus means: "an evil spirit believed to descend upon and have sex with women piece they sleep."
Estee Lauder stopped-up short of exportation their line of Country Mist makeup to Deutschland once
managers pointed out that "mist" in German is slang for manure."
Trying to be clever, the peoples at Guess jeans placed the Japanese characters "ge" and "su" next to a model in Asian magazines, intending them to mean "Guess." But "gesu" translated in Japanese means "vulgar," "low" class" or "meanspirited."
Naming Tip!
Stumped for a name? Try heading over to The Naming News-sheet www.namingnewsletter.com. Piece this site is designed primarily for naming and/or stigmatization companies, there's a lot of great information on titling strategies and tips that can translate easily to your book title.
Just simply about the author:
Penny C. Sansevieri
The Cliffhanger was promulgated in Gregorian calendar month
of 2000. After a strategic marketing campaign it quickly climbed
the ranks at Amazon.com to the ##1 better merchandising book in San Diego. Her most recent book: No Much Rejections. Get Promulgated Today! was discharged in Gregorian calendar month
of 2003 to rave reviews. Penny is a book marketing and media relations specialist. She besides coaches authors on projects, manuscripts and marketing plans and instructs a variety of hunt on publication and promotion. To discover more simply about her books or her promotional services, you can visit her web site at www.amarketingexpert.comTo subscribe to her free ezine, send a blank email to: mailto:subscribe@booksbypen.com
Copyright ã 2004 Penny C. Sansevieri
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