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Book Marketing InformationWhat Does One Book Outsell Another?
by:
Judy Cullins
What Does One Book Outsell Another?
Judy Cullins
©2003
Wouldn't you rather write a book that sells well than be stuck
with unsold inventory? Once
you plan ahead with the 10 tips
below, you wish sell thousands rather than hundreds of your
unique and important information or sacred
products.
1. Write non-fiction first. These books are 90% of total book
sales. After non-fiction success, you can use your profits to
partially finance a fiction project.
2. Write short books to start. Short books in any format, like
eBooks, booklets, guides or special reports are faster, easier,
and cheaper to write than full-length books of 200-300 pages.
They can be as short as five pages (special reports), to eBooks
that can be 5-100pages (even longer).
3. Market to a book-buying audience. Women buy far more
books than men, just about 75%. If your message benefits women,
you'll do well in sales. If your book solves a problem it wish sell
more. It's better to see the need and fill it rather than have an
idea-then look for an audience.
4. Choose your cover and title with care. Pictures is almost
everything. You have four seconds to impress your potential
buyer. Be clear, use figure and do sure your title elicits a
picture or an emotion. Support your title short, rather
5-7
words. What solutions and results makes your book promise?
See more free articles including "Titles Sell Books" on
www.bookcoaching.com.
5. Expand your book into a series. Think of the brobdingnagian success
of the Chicken Soup Series. They have one cover for all the
titles.The latest count is 68 million. Think of spin-off products that
relate to your book. Several folk prefer to discover by listening
to a cassette. You may as well want to arrange your eBook,
sending one part or chapter a week through an autoresponder.
These formats really help you sell more books. Different spin-offs
include coaching, consulting, speaking, seminars, columns, or
videos.
6. Impress your potential client inside
eight seconds with your
back cover copy. The biggest mistake authors do is putting
their title on the back cover. Since it's already on the front
cover, you need to instead, put your sparkling headline at the
top. For example, "Imagine 1000's Purchase
Your Book Next
Month!" It must hook your readers, stir up their emotions, and
hit their desire.
In 75 words or less, include the benefits your book offers.
How to get more money, heart-centered relationships, more fame,
more health. Less stress and time spend in a project. Include
from 3-5 bullets of benefits, what specifics your book promises
its readers.
Finally, testimonials are the number one way to turn your
potential client into a "take-out-their-credit-card-buyer."
For information on how to get testimonials ask a book coach.
7. Create your written marketing plan before you stop chapter
one. This plan covers your 1st year's launch period and lifetime
plan. You'll want to market at least two years. Inexperienced
authors wait until publication and lose a great deal of sales.
Your plan could include how many a books you want to sell, your
30 second tell and sell, book reviews, news releases, the
Online articles to market your book, the book signings, talks,
electronic newsletters, and a book Web site. Without a written
plan, an author creates vague results.
8. Put as more time into marketing as you did the writing of your
book. Your goal is to have folk see and discover from your
unique message. Why plant a garden if you don't harvest it? John
Kremer, book marketing guru, and author of 1001 Route to
Market Your Book, says to do five things each day. Five calls,
five press releases, five Online contacts or a combination of
tasks. The book coach says spend 6-9 hours a week on Online
promotion.
9. Include Online marketing to sell more books. Patch you can
sell your books on different sites, such as Amazon.com, you wish
eventually want your own. You wish do more less with
Amazon and you have to pay for shipping too. An author without a
Web site is like a person without a name. As an entrepreneur,
your site necessarily to attract visitors and sell your products and
service. Here you include testimonials, benefit driven headlines,
and your sales letter to get your traveller
to become a customer.
10. Start promoting your book some ways. If press releases,
book signings, and back of the room sales dim, include Online
promotion such as writing and submitting how-to articles to
top ezines and web sites. Once
you use his virtual marketing
machine-the Internet- you wish support your book dream alive--
getting it into the hands of thousands of readers rather than a few.
Start marketing your book right now, even as if you don't have a
Web site. Research by reading articles, contacting professional
book and web coaches, or take a teleclass to find out how to
learn non-techie route to start your lifespan book promotion
journey. Master book marketing like you would-be eat an elephant
--one bite at a time! Watch your sales grow!
Just just about the Author
Judy Cullins: 20-year author, publisher, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: Ten Non-techie Route to Market Your Book Online
www.bookcoaching.com/products.shtml
Send an email to Subscribe@bookcoaching.com
FREE The Book Coach Says... includes 2 free eReports
Judy@bookcoaching.com
Ph:619/466/0622
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