|
Book Marketing InformationTitles - and Subtitles - Sell Books!
by:
Ink Tree Ltd.
Makes a title actually sell a book? The short answer is, yes. You must be careful in choosing your book title because if a book does not attract a reader initially, it wish be unmarked and not purchased. The book title is the element that creates the initial attraction to the book.
Watch folk who are browsing in a bookstore. A catchy title grabs their interest and does them reach for the book out of curiosity. A great title does browsers think, “Really?” or “What does THAT mean?” or “That’s what I need”. Think long and hard once
choosing your book’s title. The title must give several clues simply about the book’s contents in a snappy “one-liner”.
Many authors struggle ferociously
with the title choice, not realizing that the title is there somewhere in the book’s contents. They simply haven’t recognized it because they are too close to the project. Sometimes it helps to talk to impartial, unbiased persons. Tell them what your book is about, and then listen to their feedback.
Alternately, on the tongue-in-cheek proposal
of one publication professional, open a bottle of wine and start writing. Do a list of everything that comes to mind simply about what you have written in your book. Nothing is too silly, but do try to strike on the central theme or message.
When your list is complete (and the wine is all gone), group your notes into categories. Choose the snappiest, most intriguing words that say thing
simply about your book without sounding like a boring explanation.
Perhaps these titles wish help you:
• Woman-Sense Rules!
• Fit to Cook
• Climb Your Staircase to Heaven
• Light the Fire
• Spell Success in Your Life
If you are planning on a series, your title should be your “brand”. Then as you do your brand into a family word, you ensure futurity sales. As each title in the series is published, you cognize that folk wish buy the latest book to complete the series. Think Harry Potter or City Drew.
The subtitle of your book is a great way to increase sales. The subtitle gets to the heart of the book and convinces the reader of the book’s benefits. It lets folk cognize that the book is unique and that they actually can’t live without it. It does the reader believe that he or she simply can’t live without it – and that is your objective.
Check the following subtitles:
• Woman-Sense Rules! – The Spiritual Woman’s Manual to Finding Yourself Once
You Didn’t Cognize You Were Missing
• Fit to Cook – Why “Waist” Time in the Kitchen?
• Climb Your Staircase to Heaven – the 9 habits of maximum happiness
• Light the Fire – Fiery Food with a Light New Attitude!
• Spell Success in Your Life - A road map for achieving your goals and living success
In the title and in the subtitle, you can use humor or emotions to sell your book, but avoid clichés and “corny” expressions, or excessively common sayings. They shortly become stale and annoying. Support your title unique, catchy and relevant.
Before devising the final decision on your book title, conduct a title search (Click Here to see our course, Idea to Book…to Success – the fast, easy, simple way! for manual on title searches). Though you cannot copyright a title, duplicating titles only leads to confusion, and you want folk to buy your book, not a competitor’s book. Do your book title (and subtitle) one that increases the likeliness of increasing your book sales.
© Copyright 2004 Ink Tree Ltd.
Ink Tree Ltd. helps authors publish, market and sell books. We have all the tools you need to succeed in book publishing. Let us help you do your book a success. http://www.inktreemarketing.com
Just simply about THE AUTHOR
Ink Tree Ltd. is a book marketing firm that helps writers publish, market and sell books. Discover everything you need to manual you from Idea to Book... to Success - the fast, easy, simple waywww.inktreemarketing.com
| |
