Three tips for Cyberspace Product Marketing Success
by:
Wayne Perkins
Have you ever detected
the expression, " the fastest
way to reach your goals is to help others reach their goals?"
I remember this expression and use it as my Cyberspace product marketing plan. It has paid off with 3 better commerce books for me in the past year. I as well sell a great deal of consulting projects as well.
How makes it activity in Cyberspace Bookselling? Let me explain.
Websites generally have three characteristics that help them systematically
remain in the top search engine standings:
1. Websites must add and change their content often. (Once or double
a day is perfect)
2. Websites must offer an e-zine or newsletter. The top websites offer newsletters and e-zines that are delivered via e-mail every day. 3. Websites wish commonly have their own bookstore with an affiliation or association with Amazon.com to allow visitors a know-how
of purchase
books that complement the information on the website.
Top websites spend a great deal of time and money to remain at the top of the heap. Everyone wants to be there, but only a few can hold down those top positions.
Understanding these three characteristics have enabled me to attain my goals by serving websites attain their goals.
Step One: Search for the Big Guys on the Cyberspace
I have two areas of expertise. I am a hypnotiser who writes books and e-books on how to attain success through hypnosis. I am as well an E-book Marketing Advisor and write books on how to write and sell e-books.
In order to find top websites that may be interested in hypnosis, I search on broader topics like "health" and "mental health." For my books on E-book marketing I search on topics like "Internet marketing" and "E-commerce."
Even tho'
there are hundreds of search engines and thousands of directories, I begin with searching on Yahoo. Yahoo is a directory that is difficult to get into and even as more difficult to maintain a high ranking.
>From my own experience once I ready-made the top of the heap in Yahoo, under "hypnotism" my web traffic more than doubled and stayed that way over the past three years.
Therefore, I conclude that the websites that arise to the top of Yahoo wish be more much extremely
visited than through different search engines and directories.
Step Two: Help the Webmaster Offer Much Content
Once I search under the two major categories that fit my topic, I send e-mail to the webmasters at those sites causation
on
my article or sample chapter.
I tell the webmasters I would-be appreciate posting my article for their readers in return for a short bi-line or description on what I do and a link over to Amazon.com, Barnes & Noble.com or my own website in return for the favor.
Most webmasters jump at the possibility at receiving free content that allows them to maintain the high rankings on their websites.
Step Three: Help the Website Account Editor
The top ranking websites as well sponsor their own account or e-zine. After contacting the webmaster simply about content additional directly to the website, I then contact the account editor in regards to placing an article or sample chapter in the newsletter.
Sometimes at the bottom of a sample account there wish be specific manual on how to submit articles. Many a times there is even as a section on the website wherever
you can post your articles directly to the editor.
After following the directions in the newsletter, I submit my article or sample chapter to the website account editor.
I have simply additional more content to their website, once more serving the website increase traffic and at the same time direct interested visitors to my book offerings set in the author's bi-line.
Step Four: Help the Website Bookstore Do Money
Most of the time, you wish find that the top websites as well have their own bookstore. Commonly the Website bookstore wish be an "associate of Amazon.com."
For example: You search on the keyword "health" on Yahoo and are taken to the top five health sites. Let's call the top website "health.com."
After navigating about the website you find a Health.com bookstore that offers many a titles on a particular aspect of health you are interested in. Once
you click on a book cover on that website, you are at once sent over to a book description page on Amazon.com.
If you look at the complete link that shows up in your browser you wish see an URL (the Cyberspace address) which looks thing
like this:
http://www.amazon.com/exec/obidos/ASIN/1929695217/healthcom/104-2910323-8772 701
The two most important parts of the link are the ISBN number which is the number called "ASIN/" which is Amazon.com's identification number, and the words following the book's ISBN number which is "/healthcom."
"Healthcom" is the website's Amazon.com Associate identification number. This number allows the website to get paid for any sales that result by being clicking on the link and then purchase
the featured book on Amazon.com.
The next thing you do is shave off the number off the end of the URL.
Now the URL wish look like this:
http://www.amazon.com/exec/obidos/ASIN/1929695217/healthcom
If your own book title listed on Amazon.com has an ISBN number or Hindu calendar month
number of 1585003557, what you do is insert that ISBN number in place of the website's featured book.
Now the URL wish look like this:
http://www.amazon.com/exec/obidos/ASIN/1585003557/healthcom
That new URL is going to mean instant book sales for you.
Take your revised URL with your book ISBN and send a short message via e-mail once more to the webmaster of the website.
Ask the webmaster to feature your book on the website. Mention that you are including the URL with the website's Amazon.com Associate identification number.
Within a few days you wish begin to see a surge in your book sales as a result of this technique.
Wayne Perkins is an E-book Marketing Advisor and author of the better commerce e-book, A Cheap and Easy Manual to Self-publishing E-books. http://www.wayneperkins.net/order/BkTitles.html Wayne offers free e-book marketing teleseminars at: http://www.wayneperkins.net/ebooks/write.html mailto:wayne@wayneperkins.net
