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Book Marketing InformationThe Name Game
by:
Penny C. Sansevieri
How many an of you have spent hours or days labouring
over the title for your book? My 1st book, The Cliffhanger, was renamed probably six times before I stayed with the current title. Naming your book can be difficult, especially if the book wish activity as a sort of stigmatisation
for everything else you do. Non-fiction books are often seen as a stepping stone to speaking engagements, product launches, and a variety of else business endeavors. In fact, the naming of a non-fiction or business book is so critical that a poorly chosen title can actually do or break a books success. If you're in the interior
of picking a name, or planning futurity titles. There are several basic strategies you should consider before you nail down your book cover:
The name of your book MUST tell folk what it's about. If you try to be clever and do them guess, your potential client wish simply put it down and come on to a title they do understand.
Put the benefit right in the name - for example Chicken Soup for the Soul tells you right up front that more like a cup of chicken soup once
you're sick, this book is going to do you feel better. If this leaves you feeling perplexed, take a moment to list five benefits of your book - once you have those benefits listed slowly but for sure a book title wish begin to emerge.
Think simply about all the several uses you strength
be able to derive from the name of your book. Is it going to be on your web site? Is it a stand alone book or part of a product line? Or is this book one of a series? Decisive the exact uses of this title wish help you define it further.
And finally, go see what the competition is doing. Spend an afternoon at the bookstore and see what titles have worked well for similar books in your genre.
Other naming tips:
Did you cognize that several words are easier to remember than others? Sound odd? Not really. Language experts wish tell us that we simply react otherwise
to certain sounds.
The letters K and P for example are what language experts call "plosives." A plosive is a little bit of language that pops out of your mouth and draws attention to itself. A plosive is a "stopper" in language. A plosive does us pause for emphasis once
we say it.
The letters B, C, D, K, P and T are all plosives.
What's especially exciting is that brand names beginning with plosives have higher recall scores than non-plosive names. Some studies of the top 200 brand names have ready-made that point. Examples: Bic, Coca-Coca-Cola, Kellogg's, Kodak, Pontiac, etc.
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If you've picked a title for your book or a name for your business or product line that is "unusual" - you strength
want to check the meaning first. That goes for foreign translation as well. Here are a few examples of names that were chosen without the proper research:
-In 1997 Reebok issued a mass recall of their new women's running shoe dubbed "Incubus" - a savvy news newsperson
brought their attention to the fact that incubus means: "an evil spirit believed to descend upon and have sex with women spell they sleep."
-Estee Lauder stopped up
short of commercialism their line of Country Mist makeup to European nation once
managers pointed out that "mist" in German is slang for "manure."
-Trying to be clever, the peoples at Guess jeans placed the Japanese characters "ge" and "su" next to a model in Asian magazines, intending them to mean "Guess." But "gesu" translated in Japanese means "vulgar," "low" class" or "meanspirited."
For fun, take a look at several product name origins:
http://www.namingnewsletter.com/where.did.they.get.that.name.htm
Penny C. Sansevieri
The Cliffhanger was publicized
in Gregorian calendar month
of 2000. After a strategic marketing campaign it quickly climbed
the ranks at Amazon.com to the #1 better commercialism book in San Diego. Her most recent book: No Much Rejections. Get Publicized
Today! was discharged in Gregorian calendar month
of 2002 to rave reviews. Penny is a book marketing and media relations specialist. She likewise coaches authors on projects, manuscripts and marketing plans and instructs a variety of hunt on business enterprise and promotion. To discover more simply about her books or her promotional services, you can visit her web site at www.booksbypen.com. To subscribe to her free ezine, send a blank email to: mailto:subscribe@booksbypen.com
Copyright 2004 Penny C. Sansevieri
Just simply about the Author
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