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Book Marketing InformationThe 3 Private private secrets of High Traffic Sites
by:
Mark Joyner
It seems to be in vogue these days to downplay the
importance of web traffic. It's popular (and perfectly
valid) to say things like: "Traffic is chaffy if you
don't turn it into money."
Excellent point, but this assumes that you actually have
some traffic to begin with. Each step of the Internet
Marketing Process is not simply important - it's required for
success. So, let's focus now on acquiring traffic to your
site, and remember:
A. Acquiring traffic to your site is like putt gas in
your car. You can have a great engine, but it won't go
anywhere without the gas. Likewise, you can have a perfect
sales letter - but without traffic, it's simply pretty to
look at.
B. The highest traffic sites of the earth do not simply get
a little much traffic than the next guy - they get
exponentially much traffic than the next guy. For example,
according to Media Metrix, AOL's network weighed in at #1,
getting much traffic than any another site in the earth in
April of 2001. Amazon was graded #10. Some
are top ten
sites... And the difference? AOL had 89,000,000 visitors
that month and Amazon had 19,000,000. That's a whopping
difference of 70,000,000 visitors between the #1 site and
the #10 site.
Interestingly, the higher up the ranks you go, the greater
the gap between each site.
So, what's the difference? Why is it that the better a
site gets, the further behind it leaves its closest
competitor? Here are their secrets:
1. They Set Up "Multiple Streams of Traffic"
Back in 1995 I ascertained an absorbing phenomenon. I found
that the likeliness of person responding to your website
was extremely
dependent on the path they took to get there.
People may ask you "what is the conversion rate of your
website," but that is actually an digressive question.
Conversion rates are empty unless they take into
consideration how person gets to your website. (Test this
yourself and you'll find it to be true.)
So, I coined the phrase "All Clicks are Not Created
Equal." For example, traffic from a site recommending your
product is much likely to generate a sale than traffic from
a site criticizing your product. That's an extreme
example, but you get the point, right?
When folk learn this, their natural tendency is to
start acquiring meticulous simply about how they get their traffic. Why
waste your time on traffic that won't generate a sale,
right?
If you're paying for advertising, this does perfect
sense. However, galore folk erroneously
throw away traffic
from free sources as a result.
High traffic sites ne'er
throw away traffic and constantly
endeavor to set up new traffic streams.
Let's take the worst possible traffic source imaginable:
FFA pages. Traffic from FFA ads is extremely sparse. To
make matters worse, this traffic is seldom
the source of an
immediate sale. Really little amounts of the lowest quality
traffic in the earth - yep, I think that qualifies it as
the worst possible traffic source.
If, however, you have an machine-controlled FFA promotion going
that doesn't take you any time to maintain and still brings
in traffic, should you throw it away?
Maybe not...
I still have in place free automatic traffic building
sources that I set up years ago. More of the traffic that
comes from these free sources is of low quality, but hey, I
don't lift a finger to get it any more.
Most super-high-traffic sites are perpetually
working on
new route to bring in traffic - galore of which are not very
sophisticated at all. Even as Yahoo, for example, uses a
low-budget "tell a friend" script on their site to
encourage folk to forward articles to their friends. Does
Yahoo care that anyone can do this with a free CGI script?
Of course not. It's simply one of thousands of traffic
sources they've established.
When you see #3 below, you'll realize why "low-quality"
traffic may not be so bad after all...
Remember, though, if you're paying for "cheeseburger"
traffic, don't pay a steak-and-lobster price. Better: get
your hamburger traffic for free from as galore automated
sources as you can.
2. They Use Microorganism Marketing
"Viral Marketing" was the vogue buzz-phrase of 1999.
Several books have been written on the subject in hopes of
cracking the code, but still really few sites are taking
advantage of this astounding concept.
Viral Marketing is any type of marketing that encourages
people to spread your marketing message about for you.
Think simply about this - it sure would-be be great if people
advertised your product for you, wouldn't it? It beats the
heck out of paying for advertising.
Here's a microorganism marketing story for you:
When I started the e-book marketing craze back in 1995
with the release of "Search Engine Tactics," I promoted the
book with a really simple microorganism marketing scheme.
Here's what I did:
I put a note in the book itself that everyone was granted
permission to give away or even as sell the book on their
sites. They would-be benefit by giving thing
of value to
their visitors - I would-be benefit by advertising products in
the book. The folk that they gave it to saw the note in
the book, and they gave it away on their sites - and so
on...
So, did this work? You be the judge:
a. The e-book was downloaded over 1,000,000 times once
we
last counted in 1998.
b. The e-book was noted by ZDNet as one of the top
downloads of 1999, and is the only e-book ever to be given
5 Stars by ZDNet.
c. Experts have since written entire books simply about my
little ploy showing folk how, they too, can unleash the
viral power of free e-books as traffic builders.
The point? Well, one simple microorganism marketing manoeuvre put my
name on the map. Granted, it was an remarkably successful
virus, but this was simply one simple tactic...
People are still giving this book away on their sites
today, and I haven't done thing
to promote it in years.
High traffic sites are always looking for new route to
spread their message virally.
3. They Turn Traffic into More Traffic
This is wherever
most folk blow it. Allow me to explain...
Whenever I consult for businesses I always teach my
"Internet Marketing Battle Plan" conception and use that as
the basis for everything we do. This lays the groundwork
for the better marketing possible. (Side Note: I really rarely
do any consulting any longer
- and normally only as a favor to
close friends. I simply don't have time for it - I love it,
but my own Computer network business is too moneymaking to spend time
doing thing
else.)
The Computer network Marketing Battle Plan is a cohesive system
consisting of 5 unique plan of action that represent each step of
the Computer network Marketing Process. All booming Internet
Marketing I have encountered follows one form or another of
this plan.
Step 4 is: "A Manoeuvre for Acquiring Folk to Move Back to
Your Site."
If you're merchandising a product on your site, remember that
most sales are not closed the 1st time person hears
about a product. Obviously, acquiring folk to move back
will greatly increase your chances of closing a sale.
If you're merchandising advertising on your site, clearly
getting initial traffic to move back over and over again
will snowball your traffic.
There are thousands of route to do this, but you always
need to have:
a. An incentive for acquiring them to move back.
For example, at the killertacticsjournal.com site, we
entice readers to move back by offering free marketing
advice each week from world-leading experts. This incentive
needs to be truly valuable or it won't work.
If we offered misguided proposal
from self-proclaimed
experts, it would-be not be nearly the same incentive.
Instead, we offer battle tested proposal
from undisputed
world-leading experts like Jay Author Levinson, Brian
Tracy, Joe Sugarman, Ted Nicholas... If we didn't offer
our readers value each time, they simply wouldn't move back!
b. A know-how
of informing them of the incentive.
For example, sign up for our news-sheet and we inform
you whenever this new information is available. You come
back and this starts the cycle again.
Can you think of another route to inform folk simply about your
incentives? Use your imagination.
High traffic websites always support folk coming back for
more.
You now have the plan - it's up to you to put it into
action. Activity on all three of these private secrets every single
day and I assure you that your traffic wish increase
dramatically.
Just simply about the Author
Mark Joyner is the CEO of Aesop.com. To quickly and
easily start exploitation free microorganism traffic building as he
recommends in this article, we recommend StartBlaze.
http://www.roibot.com/tk_sb.cgi?sbyg1
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