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Book Marketing InformationStory of a Bestseller: The Power of a Postcard
by:
Penny C. Sansevieri
A recent article in Publisher's Weekly reportable simply about an author who shot their book up to the #1 spot on Amazon.com wherever
it remained for two days. This new marketing plan of action
(called "permission marketing") is becoming really popular.
Unfortunately, it's not affordable and you must as well have access to a large info
of email addresses. This info
is blasted with persuasive emails simply about purchase
your book. If you have the info
and funds to do this, great! You can get your book to the #1 spot on Amazon. Whether it stays there for one day or one week, you can now call yourself a bestselling author.
Challenging the traditional is the only way to get detected
in a blatant earth and there are different route to launch that challenge. That's how I got my 1st book, The Cliffhanger, to the #1 spot on Amazon.com (best commerce book inside
San Diego) wherever
it stayed for three months. How did I do it?
I decorated
my star on thing
already in the public eye: the 2000 Presidential election. You remember that, right? How could you forget?! In the inside of chads, hanging and otherwise, our local paper ran a brobdingnagian headline that read: Cliffhanger! I knew if I couldn't find a way to position my book about that, I necessary to hang up my marketing hat. Problem: The Cliffhanger had nothing to do with politics. It was a love story simply about folk in denial. (No news there.) Still, I knew if I looked hard enough, I could find a way.
I woke that night at 3 AM with an idea so outrageous, I knew it had to work. I raced out to the office supply store the minute it opened to pick up some packs of clean labels. I got out the postcards I had written
with the book cover on them and stuck on labels with the following slogan:
Getting tired of the Presidential cliffhanger?
Try this one.
The Cliffhanger, a novel.
No politics involved.
I armoured
500 postcards out that day patch praying the election wouldn't get called. I armoured
these postcards to everyone in the media I'd ever contacted. Ever!
Days after my mass-mailing, I was walking through my living room once
suddenly I spotted my book cover on the screen. I was stunned. The local TV anchor was saying, "This has got to be the better thing I've ever seen. This lady wants you to go buy her book. I say everyone should rush out and buy it." And everyone did. That afternoon my book shot up to the #1 spot on Amazon wherever
it stayed for three months. It even as beat out Harry Potter (which was #4 at that time) yet Harry got the movie. Go figure.
That single card shot my book up the ranks at Amazon and quite virtually
changed my life and the way I look at marketing. To this day, folk in the industry still cognize me as The Cliffhanger lady. And I'm happy and proud simply about that.
This week, I charge you to do thing
outrageous in your campaign. Challenge the norm. Step outside the book and rise above the noise. Remember, sometimes it takes only one thing--just one thing to do a difference.
Wishing you an atrociously
eminent campaign!
Just simply about the author:
Penny C. Sansevieri
The Cliffhanger was publicised in Gregorian calendar month
of 2000. After a strategic marketing campaign it quickly climbed
the ranks at Amazon.com to the ##1 better commerce book in San Diego. Her most recent book: No Much Rejections. Get Publicised Today! was free
in Gregorian calendar month
of 2002 to rave reviews. Penny is a book marketing and media relations specialist. She as well coaches authors on projects, manuscripts and marketing plans and instructs a variety of hunting
on business and promotion. To discover much simply about her books or her promotional services, you can visit her web site at www.amarketingexpert.comTo subscribe to her free ezine, send a blank email to: mailto:subscribe@booksbypen.com
Copyright ã 2004 Penny C. Sansevieri
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