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Book Marketing InformationRefining Your Elevator Pitch
by:
Penny C. Sansevieri
Imagine this: You're in the elevator with the producer of your favorite show. The program you've been trying to get on for years. What would-be you say to this person? Would-be you comment on the weather? Mayhap lament simply about the cost of gas? Or would-be you take the possibleness
to pitch your story as you glide up three floors? Now, this strength
not really ever happen but it's still a nice idea to be prepared. That's what I call your elevator pitch.
So, how do you get to your elevator pitch? How do you refine your topic down in such a way that it grabs the attention of causal agency in a matter of a few seconds? Effort to the heart of your story is the 1st part to this. The "heart" of your story is what everything else is built around. A couple of weeks ago, I schooled a class on writer focus. The single objective of this class was to pare down a story until it was so refined, and so focused that a 250 page book could be represented
in one minute. To some, this type of manuscript refinement strength
seem false and counter intuitive to everything they've ever knowing simply about writing. But whether you are querying literary agents or trying to get into the media, you'll need to cognize your elevator pitch.
But an elevator pitch doesn't simply serve you in the media, having a refined focus of your book is a necessity to a tight manuscript. If your book is unfocused, you'll find yourself troubled
to stop it, chapters won't follow a particular order and the general objective of the book won't be met.
So... how do you get to your elevator pitch? Start by focusing on the core of your book. What's the one thread that carries through your manuscript, the one topic or story that everything else circles around? If your response to that is: "Well there are really five things that go on in this book." I'd say that's fine, but support in mind that without that one thing, the rest of the book wouldn't exist. Another way to get to this "core" is to ask yourself (or have causal agency help you with this) "what are the benefits to the reader" or "what wish my reader learn?" That is the answer to your question. That is the core of your book.
Again, your reader wish probably walk away from your book
with many an else benefits, but there is one that is predominant over all others. That's your focus, that's what your book is about.
So let creative thinking and your muse be your manual but always remember to focus, focus, focus!
Just simply about the author:
Penny C. Sansevieri
The Cliffhanger was publicized
in Gregorian calendar month
of 2000. After a strategic marketing campaign it quickly climbed the ranks at Amazon.com to the ##1 better commercialism book in San Diego. Her most recent book: No Much Rejections. Get Publicized
Today! was discharged in Gregorian calendar month
of 2002 to rave reviews. Penny is a book marketing and media relations specialist. She likewise coaches authors on projects, manuscripts and marketing plans and instructs a variety of hunt on business enterprise and promotion. To discover much simply about her books or her promotional services, you can visit her web site at www.booksbypen.comTo subscribe to her free ezine, send a blank email to: mailto:subscribe@booksbypen.com
Copyright ã 2004 Penny C. Sansevieri
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