Online Promotion Beats Traditional Seven-One (Part 1)

Traditional Book Marketing Know-how One: The Press Release

Sure, press releases can bring you attention, but it takes a lot of time to gather specific media or radio/TV producers' names. Once I wrote "The San Diego Media Resource Directory" that took 50 hours to research, I had to as well support the media list up- to-date, ask editors and radio producers by phone how they wanted their releases. Several prefer fax, others email or snail mail.

You waste your efforts if your release doesn't go the right person. Many a authors do the mistake of causation the release to the book editor. He gets hundreds each month, and wish pay no attention if you are self-published. Like agents and traditional publishers, only 1-2% are chosen.

Another problem is the sheer amount of releases you send out. Don't relax after you send one or two releases. Think in terms of at least five a month. Ninety-five pct releases are unheeded and tossed into the round file. Why? For many a reasons, but check to see if you include a compelling heading, a human- interest story, a list of how-tos, or a present-time news analogy.Ask yourself, " Is it under one page, double-spaced? Did I construct. organize and freely give the solutions that my book or service offer for my readers' problems?

Your news release should not be simply about your book, but give actual solutions the media readers and radio audiences can use. My 1st publicised press release responded to an article on the editorial page simply about the "Three R's." My headline was "School Need to Teach the Fourth "Rapid Reading. After discussing the background problems of reading circles, I enclosed the benefits of rapid reading, and gave nine how-to solutions. The publisher not only adored the article, but as well came in person to my home to take my picture. I used the piece for marketing to corporations.

Most folk don't realize the intention of the press release is to attract the editor by the collar, so he or she wish want to do a feature story on you. Do your headlines sizzle. "Seven Route to Sell Much Books Than You Ever Unreal Of" got a feature story which attracted 90 folk to a seminar by the same name. The coach sold-out $550 worth of books, gained four new book- employment clients worth $2000, registered 15 in her weekly seminars, yielding 24 clients publicised inside a two-year period.

Traditional Book Marketing Know-how Two: Giving Talks, Seminars and Presenting at Expos

Creating a talk takes a lot of time. You must practice it at least two times before you deliver it. You must learn resources to find organizations to present to. Many a of them don't pay their speakers. You may say that's OK because I wish sell books. Yes, you'll sell a dozen or mayhap more, but think of the brobdingnagian effort it took to get there. Consider travel time, traffic, consumer goods upkeep, and schlepping all those heavy books around.

Like myself, you may present a talk or seminar to a corporation with big hopes of commerce your products. Once they pay you, though, they may set boundaries on book sales. One positive is that because you have a book, you can discuss and leverage with meeting planners and top executives for higher paid presentations.

The biggest disadvantage? You must wait for decision makers to accept and schedule you--that could be six months or more. Think of the time endowed in marketing materials such as the One-Page, videos, and meetings. I left this venue because the time from presentation to fruition took some in-house meetings before a decision could be made.. I knew there was a better way! But was it expos?

Speaking at Expos or maintaining a booth takes many a hours of work. Consider preparing and submitting press releases, creating brochures, hand outs, decorating the booth, presenting a drawing, and conveyance in products to sell.

Speaking can bring you a few book sales, but folk passing by your booth are commonly simply looking. Even as once I gave free mini seminars every 2 hours, and passed out free tickets ahead of time, not many a bought books. Giving out hundreds of flyers with free seminar offers brought few results too.

Yes, I did get on a talk-radio show and eleven folk showed up at my Supermemory seminar. No, they didn't buy books or book a employment session. Yes, I collected names and email addresses from a free drawing. I was able to use them for my free eNewsletter, The Book Coach Says...," but clients did not bang down my door to use my talents.

I amount my preparation and floor time was 44 hours for simply one expo. With sales under $350, I'd say that was slave labor.

Think of Your Promotion Time and Budget

Most one or two-book authors don't have a large marketing budget. Marketing their speaking leaves them little time to write and promote their books. Marketing experts say do five things a day, six days a week, which sounds pretty doable. But do they bring results?

Aren't sales what we should count? Before the sales roll in however, you need to create a foundation--"a plan"--of what you want to promote, what money you want to do from it monthly, how more time you are willing to give it, and how you wish get the word out to your target audience. This takes a little time, but is worth it.

If different marketing and promotion campaigns have brought few book sales, have left your case thinner, wasted your valuable time, or left you with a garage full of unsold masterpieces, you may now be available to set up your book's virtual marketing machine--the Internet.

About The Author

Judy Cullins: 20-year author, speaker, book coach

Helps entrepreneurs manifest their book and web dreams

eBk: "Ten Non-techie Route to Market Online"

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