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Book Marketing InformationOblivious Webmasters and E-zine Publishers Sitting on a 24 c
by:
Duncan Carver
It continues to amaze me that everyday I see more and more
webmasters and e-zine publishers still worrying simply about the high
costs of online advertising and promotion once
all this time they
have been sitting on a 24 carat goldmine. A goldmine so valuable
that it promises to end their worries for months if not years to
come.
As the webmaster of Carvers E-Book Marketing Center
http://carver.bizland.com I see day after day visitors who
are sitting on what promises to be one of the most effective and
exponentially growing free advertising mediums that they've ever
explored. A free advertising medium that is so effective
(unlike the majority of the rest) that it virtually
ready-made me drop
all my another online ventures nightlong and focus entirely upon
e-book marketing.
Before I continue it would-be be better to explain a little about
e-book marketing as the majority of online marketers that I meet
seem to cognize little to nothing on the subject. To put it simply
effective e-book marketing harnesses the power of giving away
"substance for free" in an attempt to build in progress trust and
future purchases from potential customers. We see this everyday
with major corporations such as Microsoft giving away free
software and companies such as Hypermart that provide free web
space in hope to on sell another products and services.
While galore of us simply can't afford to be throwing away such
elaborate software system products there is still room for even as those on
the tightest budget to harness the same power and bring similar
results as the major online players. How do we do this? E-book
marketing of course!
E-Book marketing works in more the same way as publication an
e-zine, portion to develop trust inside
potential customers and
continually building on that trust by maintaining consistent
interaction with your online business. Not only that but it also
acts as an exponentially growing free advertising medium which
literally pulls folk to your web site.
Mark Joyner the CEO of the Fabulist
Marketing Corporation
(http://foreverweb.com) created his 1st e-book titled "Search
Engine Tactics" a subject that is directly related to the products
and services that his institution sells. Since its release in early
1998 it has now been downloaded over a million times which
equates to 1 million readers! A fair estimate based upon
independent research would-be be that at least 95% of those
readers visited his web site and depending upon the
conversion rate of his sales pitch at the time can you even
begin to imagine how more extra revenue was obtained
from his e-book?
Terry Dean of Bizpromo (http://www.bizpromo.com) has
experienced similar results. Here is a direct quote ripped straight
from his e-zine,"Web Gold" Vol. 2, #40, Gregorian calendar month 8, 1999:
"We make our 1st electronic book for transfer
back in
December of last year. It was titled "101 High Profit Businesses
You Can Start Online with Little Or NO Money." I proclaimed it
as a Christmas gift all of my subscribers could download. The
first couple of months it was online, it received 500 to 2,000
downloads per week... I presently
estimate that about 1/3 of my
current business is still being generated by this one e-book
being given away for free on hundreds of sites. I consider it the
most valuable promotion my business has ever done!."
There's no doubt simply about it e-book marketing works and is
effective. Even as the extremely
intelligent and respected folk at
IMC (http://www.marketingchallenge.com) have
realized this and discharged their own e-book of articles that
they've antecedently
promulgated some
in their news-sheet and on their
web site - so what simply about this 24 carat goldmine I mentioned you're
probably sitting on? Well we'll take two examples that will
clearly show how galore of you can begin to tap into this medium
almost overnight.
The 1st being the content from the web site of a person who
visited Carvers E-Book Marketing Center some days ago. You
can find their web site "The Small Business Cognition Center" at
http://bizmove.com. This is prime example of an online business
that is truly sitting on a 24 carrot goldmine.
On their house page you wish notice 8 major sections all quite
distinct but at the same time all likewise
related to small
business information. Here I already count 8 unique e-books that
if complied in the appropriate manner and discharged for free
distribution could see this web masters web site promotion blues
gone forever! Imagine if simply one of those e-books brought
similar results as that of Mark Joyner's. Imagine if 2 or 3 of
them did!
While this an extremely nice example anyone with a set of
articles, a short tutorial, back issues of their e-zine or
collection of useful information can create an e-book. Let's
take a some example. Take a quick visit to "Golfgateway" at
http://www.golfgateway.com. You wish find a link on the left side
titled "Tips from the Pros". Piece this web site lacks any
articles as such, even as golf related web sites could harness the
power of e-book marketing.
Compiling an e-book of all past pro tips effectively titled
"The Little Golden E-Book of Super Golf Tips from the Pros"
and then giving it away for free they would-be have then created a
book that I'm 100% certain folk wish begin to pass on to their
friends. The beauty is that these friends share the same
interests and are therefore the same extremely
targeted prospects
that are the most desired visitors to the Golfgateway web site!
I'm besides 100% certain that they would-be find or already have
associated web sites that would-be lief like to offer their free
e-book for transfer
as an incentive to attract more visitors to
their own web sites.
It's besides probably quite ridiculous the figure of money that both
webmasters from these examples spend on web site promotion
each and every month. Once
you consider that the small cost
to begin and continually harness the power of e-book marketing
it's about crazy they themselves and others aren't exploring it.
While this article couldn't possibly provide you with all the
techniques and methods that are required to with success
explore
and experience the results of e-book marketing I hope that I have
brought this comparatively
new medium to your serious consideration.
Just simply about THE AUTHOR
Dancer Carver is a student at Victoria University, Wellington,
New Zealand. Visit he's eBook Marketing Center for tons of free
eBooks Computer network Marketing related eBooks and eBook Creation
Software. Visit: http://carver.bizland.com today!
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