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Book Marketing InformationNever (ever) Sell Your Book
by:
Penny C. Sansevieri
So you’re all available to promote your book. You’ve got a great press kit, a polished bio, and a letter-perfect press release. Now you’re available to sell, sell, sell, right? Wrong. One of the biggest mistakes authors do is commerce their books. Remember it’s not simply about the book, it’s simply about what the book can do for the reader.
Finding the benefits to your book power seem like a pretty simple task and touting that "It’s a great read!" won’t get you really far. To determine what your book wish do for your reader, you’ll have to dig deep, sometimes deeper than you thought. Especially if your book is fiction, this task of finding benefits wish require several serious brainstorming. The key here is, be different. If you have a diet book, don’t offer the same benefits a million different books do: you’ll lose weight. Instead, offer a benefit that is by all odds several than thing
that’s out there. Or, try to couch a similar benefit in a several way. At the end of the day, it’s all simply about the WIIFM factor: what’s in it for me. If your reader likes what’s in it for them, they’ll buy your book - otherwise they’ll simply come on.
The idea of not commerce your book as well holds true once
you’re doing an interview. Never, ever answer an interviewers question with: "You’ll find it in my book." Because the fact is you’re an author, of course the answer is in your book, but right now you’re there to help them with their interview, save the sales pitches for another time.
The individualism of your benefits can as well directly relate to the particular audience you’re speaking to. For example if you have several levels of readers or readers from several backgrounds, it’s a nice idea to activity up a set of benefits for each of them, that way any interview you do (or speaking engagement) wish offer benefits with the audience in mind as opposed to a much generic form of "Here’s what my book can do for you!" Creating a list of benefits for your book can aid your campaign in a number of ways, 1st it’ll help you get away from a much "salesy" type of approach and second, it wish help you create the tip sheets that can help add substance to your press kit. If you’re working on the benefit angle of your book early enough, you can incorporate these into the back copy of your book.
The point is, never, ever sell your book, be a step ahead of the competition and sell what your book can do for the reader and let them cognize why it’s better than the competition. In the end, that’s all anyone wish care about.
Just simply about the author:
Penny C. Sansevieri
The Cliffhanger was publicised in Gregorian calendar month
of 2000. After a strategic marketing campaign it quickly climbed
the ranks at Amazon.com to the ##1 better commerce book in San Diego. Her most recent book: From Book to Bestseller was free
in 2005 to rave reviews and is being called the “roadmap to business success.” Penny is a book marketing and media relations specialist. She as well coaches authors on projects, manuscripts and marketing plans and instructs a variety of hunting
on business and promotion. To discover much simply about her books or her promotional services, you can visit her web site at www.amarketingexpert.comTo subscribe to her free ezine, send a blank email to: mailto:subscribe@booksbypen.com
Copyright ã 2005 Penny C. Sansevieri
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