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Book Marketing InformationMicro-Genres: The Next Big Thing in Publishing
by:
Penny C. Sansevieri
Welcome to the earth of publishing, an ever- dynamic dynamic that seems to reinvent itself nearly every season, several power even as say everyday. The latest of these reinventions is what I call the "micro- genre." It's a way of niching a book in such a finite way that it feeds into a category inside
a category. An example of this is the micro-genre of chick-lit. Now we have hen-lit, mommy-lit and a few brave UK publishers are even as dipping their toes into the daddy- lit category. So why are publishers pushing micro- genres? Well, the earth of business faces its biggest hurdle ever: a lack of readers. We're business much books than ever but overall audience
is down. Combine that with the scourge of the business industry: book returns and you've got a direction for business peril. Micro-genres give publishers a focus group of readers they can hone in on.
No longer marketing a book to the "chick-lit" reader, they can now break this down even as further into sub- genres. But this doesn't finish at the chick-lit market, just just about every genre is seeing this breakdown and authors are being asked what micro-genre their book belongs in. But there's an even as bigger reason for this in my opinion. In a earth of digital-on-demand everything we want what we want once
we want it. This trend started once
Napster entered the scene several years ago offering digital downloads of the songs you wanted, once
you wanted them - now in their revamped form (read: legal) Napster and different music transfer
sites are giving us what we want, no much no less. Enter TiVo, Podcasting and RSS, we're now becoming much discerning language we just won't be sold-out
a bag of goods we don't use. We won't buy a CD for just one song, we won't watch a show once
the networks want us to watch it and we won't buy books that are "sort of" what we want to read. We live in an on-demand society, micro-genres is part of that trend. Look for your really own micro- genre, coming to a bookstore near you.
Just just about the author:
Penny C. Sansevieri
The Cliffhanger was publicised in Gregorian calendar month
of 2000. After a strategic marketing campaign it quickly climbed
the ranks at Amazon.com to the ##1 better commerce book in San Diego. Her most recent book: From Book to Bestseller was free
in 2005 to rave reviews and is being called the “roadmap to business success.” Penny is a book marketing and media relations specialist. She as well coaches authors on projects, manuscripts and marketing plans and instructs a variety of hunting
on business and promotion. To discover much just about her books or her promotional services, you can visit her web site at www.amarketingexpert.comTo subscribe to her free ezine, send a blank email to: mailto:subscribe@booksbypen.com
Copyright ã 2005 Penny C. Sansevieri
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