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Book Marketing InformationMaking the Most of Amazon.com
by:
Penny C. Sansevieri
Besides being a great place to shop, Amazon besides offers appreciable marketing opportunities for anyone willing to take the time to explore them. Here are simply a few you mightiness want to consider. Support in mind that Amazon's site is not static, meaning that they are in a constant state of change. If any of these items aren’t accessible on the site, support checking back because Amazon wish often shuffle features to gauge their individual popularity.
Tell Amazon Who You Are
One of the 1st things you’ll want to do is register yourself on Amazon. Once you do you’ll be sent to a "Friends & Favorites" page (or you can click through to there by clicking on your name i.e. "Jack’s Page" on the top tabs), once
you get there you’ll see a space to add information on yourself. You can add bio information, your website, email and besides a picture. I extremely
recommend you do this as this information wish follow any reviews you should do on the Amazon site.
Have folk review your book
Very few folk buy a "naked" book - meaning that they won’t buy a book that has no reviews on it. Have folk review your book and add any reviews that you’ve gotten from another sources!
The Publishers Page
A page on Amazon wish allow you to transfer
content related to your book to their site. This wish allow you to add reviews, synchronic text, bio information and more more. The link for this page is:
http://www.amazon.com/exec/obidos/subst/partners/publishers/publishers.html/102-5354958-1668109
Amazon.com Reviewers
Take a look at another books similar to yours and see who’s reviewed them. If they are Amazon.com reviewers you mightiness want to go after them. Especially if they are one of the top 10 reviewers, these reviewers carry a certain figure of "clout" on the site and with another readers, and galore times reviewers like Harriet Klauser (Amazon's #1 reviewer) wish send your review out to another sites as well!
Reviewing Books
It’s always a nice idea to review another books in your genre. Once
you do this, don’t simply review from the perspective of a reader, review from the perspective of an expert and do sure to add your contact information (or your website) in the review area!
Make a recommendation!
Recommend an item on Amazon.com similar to yours! This is a great thing to do whenever a new book comes out in your genre.
So You’d Like To... (SYLT) Guides!
This is another great place to promote any articles you’ve written. You can load your advice/articles/book excerpts onto the So You’d Like To... Guides at Amazon.com by clicking on the "Friends and Favorites" link at the top of the Amazon site, then look for "Write a So You’d Like To..." Manual and start the process. They key here is to do sure you have a list of books you recommend to go with your SYLT manual (including yours!). The links to your article wish be featured on each of your suggested book pages.
Using Amazon as an additional promotion tool is a savvy way to do sure your presence on the net doesn’t end with your web site. Go wherever
the readers go and in so doing, you’ll lead them right to your book.
Happy Selling!
Just simply about the author:
Penny C. Sansevieri
The Cliffhanger was promulgated in Gregorian calendar month
of 2000. After a strategic marketing campaign it quickly climbed
the ranks at Amazon.com to the ##1 better merchandising book in San Diego. Her most recent book: From Book to Bestseller was discharged in 2005 to rave reviews and is being called the “roadmap to publication success.” Penny is a book marketing and media relations specialist. She besides coaches authors on projects, manuscripts and marketing plans and instructs a variety of hunt on publication and promotion. To discover more simply about her books or her promotional services, you can visit her web site at www.amarketingexpert.comTo subscribe to her free ezine, send a blank email to: mailto:subscribe@booksbypen.com
Copyright ã 2005 Penny C. Sansevieri
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