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Book Marketing InformationLooking To Sell Your Book For A Nice Price?
by:
Marshall Masters
Many a self-publishing authors plan on eventually commerce their book to a large publisher at a nice price. The fast track way to attain this goal is to push up the market value of a book with a push v. pull strategy. This article shows you how to do exactly that, mistreatment a simple Cyberspace strategy that any self-publisher can afford.
PUSH v. PULL EXPLAINED
Books with push like Harry Potter push customers through the doors, and the registers go kachink, kachink. With self-published titles, booksellers must pull customers through the door and that cost money. Put yourself in their shoes. Giving preference to books with built-in push does sense.
Remember this formula: push stacks chips on your side of the dialogue table and pull sweeps them away. With a transferable Cyberspace presence strategy, you can stack chips to the ceiling simply like the big boys do.
WHAT THE BIG BOYS ARE DOING
The push is on with major publishers to build market value for their intellectual properties with the Digital Object Symbol
(DOI) system.
A DOI is a permanent Cyberspace address for your book. No matter how many a times ownership of a book changes hands, the DOI Cyberspace address is for good
bound to the book, simply as tightly as the binding. This is why hundreds of big publishers have registered over 16 million intellectual properties with the DOI system with millions more on the way.
Who fueled the production of the DOI system? Computer experts? No. From a market quality
valuation standpoint, that does as more as sense as going to a Dish
Cook
for a vasectomy. (Better idea - get the Dish
afterwards!)
Rather, it was senior business executives and their business gurus who pushed for the production of the DOI system. Once
you sit down at the dialogue table with a DOI, you'll be talking their language.
PLAYING WITH THE BIG BOYS
The Cyberspace is like an elephant, it remembers everything and it can remember a lot! You can always include your email address or your web site address but these things point to a business identity - not the work, itself.
Use the same DOI on every web page, ezine article, review, diary post, etc. and it becomes a 24/7 market value builder that follows the work. If thing
changes, like your email or web site address, one simple update is all it takes. No more annoying "page not found" or "no such e-mail recipient" errors.
Use your DOI the right way, and every little stitch of web presence marketing you've done becomes one more chip on dialogue table. Remember, the big guys speak DOI.
DOI BENEFITS ARE IMMEDIATE
Getting nice book reviews is so miserably hard these days, especially for self-published authors. What if your book finally gets that fabulous review you've hoped for long after publication? Wish it be parentless from the book marketing information you've already publicised on the Internet? No.
One quick update of your DOI and everything that it references on the Cyberspace wish at once begin broadcasting your fabulous review to the online world.
START ADDING MARKET VALUE Now
Each day, try to add more market value to your book. A diary post here, an ezine article there. These things cost nothing, and yet they can push brobdingnagian amounts of sales-generating traffic at your book.
As a self-published author, you've got to support your eyes on what the big guys are doing, and once
you can emulate them on the cheap, you do it!
WHEN TO GET YOUR DOI
The better time to register your DOI is after your books are accessible for purchase on Amazon.com and different online proprietor
sites. This way, you can create menu options in your DOI that link to online proprietor
pages for immediate sales results.
Be sure to ask your publisher or vanity press if they offer a DOI service. One that does is Your Own Earth Books (Yowbooks.com). Their Author Advantage program includes a transferable DOI.
If your publisher does not offer a DOI service, that's OK. As the copyright holder, you can register your DOI with an independent DOI hosting service like DOIeasylink.NET. The annual cost of a DOI is comparable to one-month web site hosting fee. Plus, you get a 1-page Cyberspace response page and synchronal menus with multiple Cyberspace links.
USE A DOI TO HIT CRITICAL MASS
If you remember only one thing from this article, let it be this. Think like the big boys. Use this strategy to add more market value by continually broadcasting information on the Cyberspace with your DOI. Eventually, you'll hit critical mass. Folk wish buy your book, and large publishers wish see this and be impressed!
DOIeasylink.NET: We Add Value to Your Book
Discover More: http://doieasylink.net
http://dx.doi.org/10.2122/doieasylink
Marshall Masters, President
http://dx.doi.org/10.1572/marshall.masters
Just about the Author
Marshall Masters is a publisher, self-published author, radio personality and Cyberspace technologist. His publicised titles include Godschild Covenant: Return of Nibiru, Gold Fever, Indigo-E.T. Connection, and Orange Blossom. He supported
DOIeasylink.NET to do the DOI system accessible to self-publishers and small presses. Drawing upon his decades
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