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Book Marketing InformationInternet Success Story Interview: Mark Joyner
by:
Marty Foley
Marty Foley of ProfitInfo.com and AffiliateProfitInfo.com
interviews Mark Joyner, one of the true pioneers of online
marketing.
Among else things, Mark was instrumental in sparking the
e-book marketing craze, wrote an e-book which has been
downloaded millions of times, and is responsible for one of
the greatest success stories in Net history: the building of
SearchHound.com on an ad budget of $0 - and commercialism it for
millions.
[Marty]: Mark, can you give us a little background on your
online business operations?
[Mark]: Well, I started on the Net back once
I was a really young
man and the Net
was then called the "Arpanet." My uncle had
an Arpanet teletype machine in his home and from that point on
I was hooked.
In 1994, once
e-commerce was just starting to happen on the Net,
I opened my 1st business and acted as a computer code reseller. Now
I own my own Net
computer code institution - Fabulist
dot com.
Our latest project is called ROIbot. With this, we started out
by asking "what makes everyone doing business online actually need
to be successful?" and we built tools that answered that
question.
[Marty]: What are several keys to Net
success that you've
discovered?
[Mark]: Two things: Testing and persistence.
There is so more proposal
out there... Several of it's really good,
some of it's horrible. To do matters worse - several of it may be
good proposal
for causal agency else, but bad proposal
for you.
So what do you do? You can test!
When you test, you cognize exactly what's working. And once
you
know what's working, you can duplicate that success over again
and
again.
Try several simple math. Imagine you have a website that is
generating one sale of your product for every 300 visitors. You
net $50 per sale.
If you get 3,000 visitors per month, you're production
$500 per
month in net profit.
Then you test out 5 new websites and find one that gets you one
sale for every 50 visitors.
For the same traffic level, 3,000 visitors per month, you are
now earning $3,000 per month, rather than $500.
Here is wherever
persistence comes in. You have to be willing to
try out several things and accept that most of what you try
will fail. If you support trying, sooner or later you'll hit on
some winners.
Many do the mistake of trying out one thing and then giving up
when it doesn't work. You should just assume that your first
round out of your gun is going to be a dud. Accept it and keep
firing!
One problem with the Net is this - what may be working one day
could presently
become obsolete! The only thing that stays consistent
is testing.
[Marty]: What specific types of online tools are you using
successfully?
[Mark]: I mentioned ROIbot above. One of the many an tools that
ROIbot gives you is a elaborated
following system that wish allow
you to track and measure the results of your marketing - without
question.
I don't do any marketing at all without victimisation our ROIbot
tracking tools. I honestly can't sell a product that I don't use
personally. With ROIbot it's not a problem, as it's just an
essential part of nice marketing.
You're invited to check out the powerful Net
marketing
benefits that the collection of ROIbot tools offers by visiting
http://www.roibot.com/r.cgi?IM10766_mji-1
[Marty]: That's great advice, Mark. I'm always glad to run
across else marketers who appreciate the power of testing. I'm
also a ROIbot Pro user and cognize how helpful those tools can be.
As an Net
merchant myself, I've become really serious just about
testing, and have created a several type of testing tool; one
that allows split run testing on web sites. It can be used in
tandem with ROIbot, and is represented
at:
http://ProfitInfo.com/catalog/v4.htm
What major mistakes do you see Net
entrepreneurs make?
[Mark]: Wow - there are so many. The biggest one is: "making
your site for you rather than for your customer." So many an people
build sites that are shrines to themselves. Who cares, right?
People in general don't care just about you - they care just about
themselves. You've got just about 2 seconds to get your visitor's
interest - or he wish turn about and leave!
[Marty]: Do you have any else proposal
to those wanting to build
successful online businesses?
[Mark]: You bet - you're probably going to hear from everyone
that you're crazy. Don't listen to this!
I can't begin to tell you all of the "authoritative" statements
I've detected
from nay-sayers:
"Your business model wish ne'er
work."
"It's too late to start a new business on the Internet." (I
heard this early this year once
I started ROIbot.)
"It price millions of dollars to do business online" (A lie
perpetuated by those charging millions to set up online
businesses! Doing business on the Net is cheap if you do it
right!)
If I had listened to any of these statements I wouldn't have
nearly as more money as I do now.
And those that have same
such things to me are production
just what
they've always made. Bottom line.
[Marty]: Thanks for taking the time for this interview, Mark.
Related Help...
Mark Joyner is the author of 1001 Killer Net
Marketing
Tactics (http://www.roibot.com/kt.cgi?IM10766_mji)
and creator of the ROIbot suite of Net
power tools
(http://www.roibot.com/r.cgi?IM10766_mji). Likewise check
out the resources Marty Foley offers for Net
success at:
(http://ProfitInfo.com/) and (http://AffiliateProfitInfo.com/)
Just just about THE AUTHOR
Marty Foley can help you chop-chop grow your opt-in email
subscriber list NOW with the Opt-In List Builder Service at:
http://ProfitInfo.com/catalog/list-builder.htm Check out other
proven resources and strategies he offers for building your
low-risk, high-profit Net
biz, at: http://ProfitInfo.com
and the proven, winning affiliate programs he reveals, at:
http://AffiliateProfitInfo.com/programs/best.htm
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