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Book Marketing InformationHow to Utilize Galleys for Better Results
by:
Chris Willitts
Once your book hits bookstore shelves, you've got close to eight months to produce sales. If your book doesn’t prove itself after the eight months, it wish simply about for sure get pulled. So the time to do your marketing is way before your book even as thinks simply about touch the shelves.
Thousands of booksellers and librarians found their purchasing decisions on reviews. But the major review journals (i.e. Library Journal and Publishers Weekly) wish only review your book if you send them a bound manuscript – a.k.a. bound galley - three to four months in advance of your targeted publication date.
A galley is a compilation of unbound name pages of your book. The contents of a galley can be photocopied or written
from your computer.
A bound galley is a galley that has been bound into book form. Bound galleys are generally make after a manuscript has been print but before proofreading.
If you plan on causing out more than 25 pre-publication review copies and you do not have access to a photocopier, it may be more cost-effective to do bound galleys. This is because galley printers typically charge less per page than your local copy shop.
The majority of reviewers are content to see books in manuscript form, but it is worthy
to get them bound in several way – a visit to your local Kinko’s® should do the trick. A small figure of reviewers do object to bound manuscripts, since they are ordinarily more large
than galleys.
Make sure the galley or bound manuscript includes this information
either on the cover or 1st page:
* title
* author
* publication date
* ISBN
* number of pages
* price
* trim size
* hardcover or softcover
* number of illustrations and/or photographs
* publisher name and contact information
* distributor name and contact information
* communicator
name, address and contact information
* print thing
like this on the cover: “Uncorrected proof. Galley copy only. Do not quote without prior permission from the publisher.”
Electronic galleys (egalleys) are the next stride in the evolution of the written
galley. Egalleys can have the same contents of written
galleys – they are simply in ebook format. Egalleys are faster, easier, and cost more less to produce than written
galleys.
Egalley invitations can be emailed to everyone you'd send a bound galley: reviewers, catalogs, libraries, journalists, resellers, Websites, bookstore buyers, and else agents of influence.
My suggestion: Use a combination of several written
and electronic galleys. Send bound galleys to the most significant reviewers spell victimisation egalleys to expand your marketing reach to independent bookstores, smaller publications, and international markets. If possible, send the reviewer/buyer the version they prefer.
© copyright 2004 Chris Willitts
Just simply about the Author
Chris Willitts is the Founder of Go-Publish-Yourself.com™. For the Latest Self-Publishing Tips and Unspoken Book Marketing Secrets, visit http://www.go-publish-yourself.com. Special Gift: Be sure to get your free Self-Publishing Action Plan (it's a $19.95 Value) once
you finish by.
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