Getting Started? Why Your 1st Step is Finding a Niche Marke

Getting Started? Why Your 1st Step is Finding a Niche Market
© 2003 Nava Bromberger

The most common thing I hear from folk is that they don't cognize wherever to begin building an online business. Well, it's no wonder... The computer network is an tremendous place and a immense opportunity. But if you don't pick a piece of it then you'll not only shortly be flooded but worse, probably not see more success.

Let me explain.

Building a business on the computer network is simply as real as in the brick and mortar world. In galore route it's easier once you have a nice system in place. But that doesn't mean you should skip the most basic decision of what your business has to offer and if this is a viable business to have.

This is called niche marketing and taking the time to decide what your niche market is the smartest way to get started.

In case you're not clean on what a niche is, it's a really specific portion of a more larger market. For instance, computer network marketing is a market. But, book marketing, listbuilding, and traffic conversion are niche markets.

What this means is that you need to take the time to decide what information or product you're going to offer. From there, you can find out if there is a market for this product, how large it is, and if they spend money. In another words, is there a target market for this product?

Take the time to measure your market and if any of the above items aren't true for the niche market you want to go after, then find another niche and be glad you didn't invest too more in this one.

Why target a niche rather than a large broad market?

Well, for one thing it wish give your site a intention and focus. Anyone coming to your site wish be able to instantly identify what it's about.

You'll besides have a more easier time acquiring a decent ranking in the search engines because your keywords wish be more specific which means less competitive. And, if you do a pay per click campaign, specific keyword phrases are always cheaper than the broader general keywords.

Using extremely targeted keyword phases wish besides bring more much qualified traffic to your site. For instance, wouldn't you rather have a site that's the definitive source simply about Porsches than simply a site simply about cars in general? Imagine how more much valuable your visitors would-be be if you had a such a site and they found you by typewriting "porsche 911" into a search engine. You may have less traffic but it wish be more qualified which means your conversion wish be more higher. Which would-be you rather have, a site that gets alot of traffic but has no sales or a site with half as more traffic but systematically does sales?

Using this example, several things would-be be accomplished:

First of all, you'd be targeting a really specific audience and giving them exactly what they're looking for.

Second, this particular niche of Porsche enthusiasts tends to have money to spend which is nice since you'll have products to sell.

Third, if you can write articles simply about Porsches that provide alot of valuable information you'll quickly become a recognized authority on the subject of Porsches.

And fourth, being a recognized authority on Porsches you'll attract joint venture partners who have related products or services.

Here's how to find a niche market:

1.) Ask yourself several questions. What do you already cognize alot simply about or have a passion for? This can be thing at all.

2.) Do several research to find out if folk are looking for this type of information or topic.

Overture has a keyword suggestion tool which lets you type in a keyword and see how galore times it was used in a search. There's besides a free program that does the same thing called Nice Keywords. Some besides give you related keywords and phrases so you can get a better sense of wherever to narrow your scope.

Wordtracker provides the same type of service but offers tools to organize all your keywords so you can later transfer them into a pay per click campaign or use them on your website.

If you want to do several serious research then check out Nichefinder. This software system not only lets you cognize what folk are searching for but besides does a supply and demand analysis so you'll besides cognize how more competition is already out there.

Visit several message boards or newsgroups wherever your target market hangs out and listen to what they're talking about. Look for issues or problems they're having -- these are all potential products simply waiting to be created. Take it a step further and start respondent questions and you'll have a following for once your product is available to launch.

3.) Get a catchy domain name that has a keyword your target market wish recognize and design your site entirely about this niche.

4.) Start capturing emails and building a list that offers valuable free information this market wants.

5.) Write and publish articles on your website simply about your particular topic.

6.) Create a link directory and exchange links with complimentary sites. This wish increase your link quality which wish improve your ranking in Google and another search engines.

7.) Find products that would-be be useful to your market and recommend them to your list. Most have affiliate programs and you'll earn a commission.

8.) Create your own product and sell it on the front-end. Then use the affiliate products for back-end sales.

9.) Most of all, be honest and serve you market well. Ne'er recommend thing you haven't tried or used yourself. Give them the better information you possibly can -- in fact, over- deliver in this area. It wish payoff because you'll gain credibility, trust, and respect which over time wish translates into more sales.

Basically, once you cognize that a niche market exists for what you want to offer your next goal should be to dominate it. If your site is tightly focused on your target market's needs, you're systematically writing nice articles, and offering products that solve their problems -- then dominating this space wish happen automatically.

Focusing on a niche may be a little more activity in the beginning. But, once you decide what niche you're going to target everything wish fall into place. You'll have products that you cognize are in demand, a site that increases in value every time you add related content, and a business that continues to build over time.

Links to Resources Mentioned Above: http://inventory.overture.com/d/searchinventory/suggestion/ http://www.goodkeywords.com/ http://www.marketingtwist.com/wordtracker http://www.marketingtwist.com/nichefinder

© 2003 Nava Bromberger

------------------------------------------------------------ Nava Bromberger publishes Marketing Twist ezine. Why do several folk struggle to do money online piece others simply rake in the cash? You'll find out in each issue of Marketing Twist. If you do less money than you want to, you need a twist ... a Marketing Twist. http://www.marketingtwist.com