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Book Marketing InformationGetting Help to Market Your Book
by:
Penny C. Sansevieri
Marketing your own book can be fun, but it can besides be a intimidating task. Deciding how and once
you need help wish normally depend on a few things. 1st off, if the success of your book is suffering because you have limited time to promote it, you mightiness want to consider having person promote it for you. Piece promotional windows for most books can run for months or even as years, there are several things like book reviews, signings and tours you can't afford to wait on.
Other indicators that you're available to source
this project are if you're at a loss as to how and once
to send thing
to the media, if you don't cognize wherever
to start, or you want to begin a media campaign and don't have the contacts. It may be time to source
several of this work.
#1 Look for person with book marketing experience!
When you begin looking for assistance, try to find a communicator
or media relations person who is familiar with the author/book market. Book promotion is entirely several from thing
else, it's crucial that whoever is going to promote your book has a background in this. Also, don't be shy simply about acquiring references. Talk to another folk they've worked for, and find out who they've placed and on what show.
#2 Find out how they charge, leave nothing to chance!
Inquire as to their fee structure. Several publicists wish bill by the hour, piece others charge a project fee. Several wish charge additional for postage and phone calls. Others wish include it in their project fee. Makes the communicator
you're looking for charge a per city fee for promotion? Most do. In fact, it's nice to list the cities you're thinking of promoting to and tell that to the communicator
right up front. He or she wish be able to tell you whether or not you'll get dinged for every city they promote you to. Once
it comes to book promotion, flexibility is key. If budget is a concern, it's better if you can find a communicator
who won't bill you per city otherwise this could well limit your options. Also, support in mind that hiring person doesn't mean you have to let them do all of the work. In fact, if you decide you want to source
only a portion of this, find person who is willing to simply handle those items. Press release creation, media kits, book reviews, radio interviews, and tv segment proposals are all items that can be handled on a case by case basis.
#3 Don't go for big and exciting
unless it's right for your book and your budget!
Remember that more is not better, sometimes it's simply more. If the communicator
you're thinking of hiring is trying to talk you into a big, national campaign, watch out. Unless your book is being promulgated by a traditional house, you probably don't need or want to get into the expense of a national campaign. Besides remember that as a self-published author, you are limited to a certain degree as to what you can and can't do with your book. Do sure the communicator
you're dealing with is familiar with print-on-demand and self-publishing. The campaigns for these books are unquestionably several from those of traditional publication houses.
#4 Be wary of flash in the pan promotion!
Be wary of one shot packages! I see a lot of packages out there promising a great deal but delivering really little. Fax blast programs are a great example of this. For a nominal fee, your press release wish go out to seven hundred media folk about the country. This seems like a great way to get the word out simply about your book, right? Wrong. Fax blasting is a nice idea only if you have pre-qualified the media you're causing to. Most of these packages are simply a blind list used over and over once again for every book. Without pre-qualifying or follow-up, these programs are fairly ineffective. One shot packages are great once
it comes to thing
like book reviews but little else. If you purchase one of these packages, do sure you clearly understand who makes what and how more follow up activity the communicator
wish do for you.
Finally, remember that you must feel comfortable with whomever you bring in to help publicize your book and it's important that they understand your topic as well as your audience. Delivery person in to help share the responsibility of book marketing is an important one. Spend the time it takes to research your options so you can form a partnership for success!
Just simply about the author:
Penny C. Sansevieri
The Cliffhanger was promulgated in Gregorian calendar month
of 2000. After a strategic marketing campaign it quickly climbed
the ranks at Amazon.com to the ##1 better merchandising book in San Diego. Her most recent book: From Book to Bestseller was discharged in 2005 to rave reviews and is being called the “roadmap to publication success.” Penny is a book marketing and media relations specialist. She besides coaches authors on projects, manuscripts and marketing plans and instructs a variety of hunt on publication and promotion. To discover more simply about her books or her promotional services, you can visit her web site at www.amarketingexpert.comTo subscribe to her free ezine, send a blank email to: mailto:subscribe@booksbypen.com
Copyright ã 2005 Penny C. Sansevieri
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