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Book Marketing InformationCover Yourself
by:
Penny C. Sansevieri
One of your biggest sales tools is your books cover. Did you cognize that if being sees your book on the shelf, you have less than thirty seconds to sell it? Remember too that your book cover wish not only be on your book, but it wish more than likely grace most or all of your marketing materials as well and a heavily funded PR campaign can not do up for a poorly designed book cover.
If you’re stumped for cover ideas, try defrayal an afternoon poring over your genre of books in a bookstore and decide what works and what does not. Then have a cover designed that fits your audience. Also, remember once
titling your book it’s all just about the “WIIFM” factor, or “what’s in it for me.” Your audience wish want to cognize why they should buy your book instead of being else’s and I find more often than not that authors designing their cover often want to incorporate symbols or hidden messages. This is commonly a really bad idea mostly because the only person who wish get it is the author. You don’t want a cover you have to explain to your audience unless you plan on hand-selling every copy of your book. In fact, you want a cover that’s so self-explanatory even as being who isn’t your reader wish get it. That’s why I suggest that patch the author should offer suggestions to the cover designer, they should ne'er
be the one to do the final design. Why? Because honestly you want being who’s ne'er
see your book to design the cover. Why? Well, your reader won’t see the book before they buy it so as I indicated earlier, the cover necessarily to explain itself.
My graphic designer, Leeza Hernandez-Stetzler of ConkerTree Design has done several marketing pieces for me as well as assisting me with several cover designs. Leeza says: “Think just about color and shade; rich golds activity well with saturated blues, Deep green and ivory have a really sophisticated business-like feel and navy works well with ivory also. Purples and mid-tone blues have a more spiritual or broody tone patch sage green is calming and so is lavender; rustic earth tones give a feeling of warmth and comfort. Soft pinks and pastels are nice for romance or softer type subjects, whereas hot pinks and deep purples have a bit more spice. Grays tend to be more subdued, sometimes bordering on depressive. Black has a more serious association which is nice once
used in books that offer information and business, like 'how-to's advice.” She does caution, however, to use the boldness of bright red with care because too more of it and the effect wish be lost. A touch of red, however, tailored with black and white does a really powerful statement. Simply do sure your book has the content to back it up. Once
it comes to red, Leeza says, “Think 'Schindlers List,' wherever
the entire flick is recorded
in black and white except that one scene wherever
the little girl runs across the screen and she is dressed in red. How powerful was that? Would-be you remember the scene if she was dressed in blue, or if the flick was color, probably not.”
Here are several cover tips to help you create an outstanding cover for your book!
Front cover
· Contrast is important. Draw attention to your book by mistreatment a lighter background with darker color type or vice versa. Also, avoid choosing a color for your title that merges into the background.
· Do sure that the title and subtitle are in several fonts to draw a distinction between the two.
· Don’t use all caps; it can give a really angry impression. Instead, use several upper and lower-case letters.
· As a rule of thumb, the title should be visible from just about 12 feet away, which means letters no smaller than 24 pt (1/3 inch) and rather
36 pt (½ inch).
Back cover
· The back cover should list the benefits of the book. Promise health, wealth, diversion or a better life. Do it catchy and thought provoking. Again, visiting a bookstore wish help you decide what draws you to a book and what’s a real turn off.
· If you’re fortunate enough to have garnered preproduction blurbs or endorsements from reviewers or specialists in your topic, don’t overuse them. I cognize you’re excited
to have so many a folk complimentary your book, but don’t fill your back cover with every single one you’ve ever gotten. Use the most significant one on the cover, put one or two on the back and if you have more, use the 1st few pages of your book.
· The packaging just about yourself should be no more than three sentences. I know, I know, you have so more to say, so more talent and so many a different books waiting in the wings. But try to limit this; trust me, they may love your book, but they actually don’t want to hear all just about you.
Spine
· Do sure that your name and the title of the book are prominent and easy to read.
· Don’t use a complex
font. Support it simple and easy to read.
Simply just about the author:
Penny C. Sansevieri
The Cliffhanger was publicised in Gregorian calendar month
of 2000. After a strategic marketing campaign it quickly climbed
the ranks at Amazon.com to the ##1 better commerce book in San Diego. Her most recent book: From Book to Bestseller was free
in 2005 to rave reviews and is being called the “roadmap to business success.” Penny is a book marketing and media relations specialist. She as well coaches authors on projects, manuscripts and marketing plans and instructs a variety of hunting
on business and promotion. To discover more just about her books or her promotional services, you can visit her web site at www.amarketingexpert.comTo subscribe to her free ezine, send a blank email to: mailto:subscribe@booksbypen.com
Copyright ã 2005 Penny C. Sansevieri
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