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Book Marketing InformationCourting Premium Sales
by:
Penny C. Sansevieri
Have you ever unreal
of merchandising your book to a large corporation? A sale that would-be register several thousand copies of non-returnable product on the book sale meter? What's that? You've ne'er
thought of it you say? Well, ne'er
fear! It's not too late to pursue this avenue, especially if you have a book ripe for a particular market.
Before you embark on this project, it's important to understand the possibilities out there. Start being aware of incentive items you mightiness see and understand how they are used. Galore are offered as user
gifts or incentives piece others are used as training tools or morale boosters for employees.
Some examples of premium sales mightiness be:
Books offered at yearly institution sales meetings
Books offered to consumers at a discount (consumers are normally asked to send in product UPC's to qualify for these specials)
Books offered to new customers at fiscal institutions
Books offered to new house buyers
Books offered to new magazine subscribers
To determine the market segment you want to go after, study your book 1st for obvious clues. If you've mentioned or suggested companies or products in your book, those wish be the 1st tier you'll want to go after. Next, think just about the message of your book and how it aligns with particular companies inside
that industry. Institution web sites and ads wish offer great clues once
trying to match a institution or organization up with your book.
If you're going after the magazine subscriber bonus segment, you'll have a bit much flexibility. Generally, if the book fits the reader demographic and aligns itself with the message of the magazine, it wish be considered. For example, you mightiness offer a house organization book to Nice Housework or a fitness book to Self or Redbook. Before you approach these magazines, see them for just about three months so you get a nice sense of what they're just about and who their audience is.
If you're going after a particular market and are trying to locate companies inside
that industry, try doing a Mathematician
search in Google. Your search should look like this: "your industry and companies." Another resource is http://www.thomasregister.com. This site wish link you to companies nationwide and internationally inside
your industry.
Next, don't overlook companies in your own backyard. Think just about industries, companies and organizations in your area that mightiness activity well for your book and begin going after them. Galore times, local companies wish welcome the chance to keep hometown authors.
Once you've put your list together, you'll want to contact them and pitch them the idea. Or, in several cases, our institution wish send them the book and proposal before we even as do phone contact. Sometimes the companies you've targeted wish be on the lookout for incentive items, another times this wish be a new (and exciting) area for them. If you're going after worker
incentives, it's absorbing to note (and mention in your sales letter) that worker
incentives increase individual performance by 27% and team performance by %45 percent.
Be open and creative with your pursuit of premium sales! Galore times, companies wish want to put their logotype on the cover or include an extra page in the book with a letter from the President or CEO. Check with your printer or publisher on whether this is possible for you and what the additional price wish be before you start following
the premium sales arena.
So, how long makes this process take? We've seen premium sales turn about in a week, piece others take a year or much to complete. Oh, and the most important part... how galore books can you plan to sell? Anyplace
from one thousand to several thousand depending on the deal and the company. We've even as got a deal in the works for a half a million copies of one book. Discounts and negotiations vary. Often, we'll negociate volume discounts of 50% to 70% on bulk orders. Again, do sure you've got these figures available once
you pick up the phone to do your pitch.
With the right book, premium sales are not only a great way to gain exposure of your book. But in the end, they do great "cents."
Penny C. Sansevieri
The Cliffhanger was promulgated in Gregorian calendar month
of 2000. After a strategic marketing campaign it quickly climbed
the ranks at Amazon.com to the #1 better merchandising book in San Diego. Her most recent book: No Much Rejections. Get Promulgated Today! was discharged in Gregorian calendar month
of 2002 to rave reviews. Penny is a book marketing and media relations specialist. She besides coaches authors on projects, manuscripts and marketing plans and instructs a variety of hunt on publication and promotion. To discover much just about her books or her promotional services, you can visit her web site at www.booksbypen.com. To subscribe to her free ezine, send a blank email to: mailto:subscribe@booksbypen.com
Copyright 2004 Penny C. Sansevieri
Just just about the Author
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