Book Marketing 101
by:
Jeremy M. Hoover
Francine Silverman. Book Marketing from A-Z (InfinityPublishing.com, 2005). Trade paperback. 400 pages. $18.95 US.
For beginning authors, book promotion is the key to success. Whether an author self-publishes or is promulgated by a major house, most often that author inevitably to market her book herself if she wants there to be any chance at all of it being successful. Large publication houses are too concerned with promoting the next blockbuster to focus even as on mid-list titles, and smaller publication houses normally don’t have the resources to commit to marketing their titles. Even as worse off are those who self-publish, because once
they obtain their books, they are on their own. Any marketing that happens, happens because of their efforts, and their efforts alone.
What is a new author to do? He can sit back and hope that his book sells somehow, or he can put money into a marketing plan and hope that plan is successful. But without a marketing background, that money can be wasted quickly. As a result, galore authors don’t market out of fear of loss and uncertainty, and sell far fewer books than they should.
Into this void comes a fantastic book – Book Marketing from A-Z by Francine Silverman. The sub-title explains it all: “More than 300 authors share the peaks and pitfalls in promoting their books.”
Silverman hasn’t so more written this book as she has emended it. She is the booming author of two books, as well as the owner of a really authoritative book promotion news-sheet (http://bookpromotionnewsletter.com). Over a couple years of publication her newsletter, she has collected marketing success stories from galore authors, and, combined with her own expertise, has put it all together into an first-class resource.
This book contains everything a new (or even as experienced) author inevitably to begin marketing. Authors mightiness be amazed to discover that there are galore free things they can do to market their books! For example, I was amazed at how galore authors related that thing
as simple as handing out bookmarks or pens sealed
with their website and book name resulted in more promotion and galore sales.
The book is comprehensive—arranged alphabetically, Silverman covers such topics as the importance of nice reviews, what to do (or not do) at book signings, how to brand yourself, how to tie-in with holidays or movies, how speaking engagements can help a career blossom, and how to send out press kits. There are two immense sections on exploitation Computer network technology (web sites, ezines, e-groups, etc.) and newsletters to build a following. In my view, these two sections are the most informative sections of the book.
Silverman has make a timely, comprehensive, and really helpful book that new and expert authors wish return to time and once again as they build their writing careers.
About The Author
Jeremy Hoover is a reader and book reviewer. He proofreads and reviews religion books, poetry, and most fiction. Contact him at jeremyhoover@gmail.com or Hoover Reviews (http://hooverreviews.blogspot.com) for proofreading rates or to request a review.
