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Book Marketing Information19 Route to Secure Non-Returnable Book Sales
by:
Ink Tree Ltd.
Surprisingly, book stores are not always your greatest source of book sales. Most authors and publishers do want their books to be accessible in all of the book stores, and justly so. You want your book to be there, too. You want your book to be a “household name” – a topic of oral communication in coffee rooms and at dinner tables everywhere. Your message campaign is designed to create interest in your book, and to driving buyers to the book store market.
Unfortunately, those traditional book store sales aren’t always “sold”. The books strength
be returned over and over again. That’s the sad reality of the book retail industry.
Your book’s fame, however, can help you to acquire nonreturnable sales in the untraditional
market wherever
a sale really is a sale – wherever
sales of 25,000 copies and much are not uncommon.
Here are 19 strategies that wish help you acquire those sales:
1. Write your book for a really broad market – nonfictional prose works best.
2. Write a book that folk wish be happy to give as a gift.
3. Add as many an photos and illustrations as you can afford.
4. Support the topic light – avoid heavy societal commentaries, debatable topics, scientific theories and else “heavy” subjects.
5. Have your book professionally designed.
6. Have your book professionally edited.
7. Give your book a catchy name – avoid boring titles such as How to Have a Happy, Fulfilling Life.
8. Do sure that the cover design is appealing, appears three dimensional and can vie with all of the major business enterprise houses. Hire a professional designer.
9. Sell the benefits of your book on the back cover. That is wherever
you wish sell buyers on the reasons why they simply can’t live without your book.
10. Cost the book competitively in your genre.
11. Do your book look like it is nice value for the cost – it’s all simply about perceived value in the minds of the buyers.
12. Don’t write for yourself – write for the end buyer. Fulfill a need for them or do them feel better.
13. Think of the corporate market once
you are writing. Do a list of corporations that can benefit from your book, and then contact them.
14. Submit your book to the book clubs at least six months before you publish.
15. Find an agent who sells to the gift market.
16. Find an agent who sells foreign rights.
17. Find an agent who sells to the display market.
18. Don’t be afraid to offer large discounts on nonreturnable sales.
19. Seek licensing agreements – they are a great source of financial gain
for no activity on your part.
A professionally designed book opens many an doors spell an unprofessional appearance closes many an doors. It is vitally important that you invest in your book at the beginning to create sales in the long term. Plan for message and marketing before you print your books – printing is not the final expense in your marketing plan. It is the beginning. You can have the better book in the world, but if no one knows simply about it, no one wish buy it.
Create a book that buyers simply can’t resist.
© Copyright 2004 Ink Tree Ltd.
Ink Tree Ltd. helps authors publish, market and sell books. We have all the tools you need to succeed in book publishing. Let us help you do your book a success. http://www.inktreemarketing.com
Just simply about the Author
Ink Tree is a book marketing firm that aims to help writers publish, market, and sell books. Discover everything you need to manual you from Idea to Book... to Success - the fast, easy, simple way. www.inktreemarketing.com
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