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Book Marketing Information How to Create a Media Delirium for Your Book
by:
Dr. Jamie Fettig
Prepare talking points before fashioning media appearances.
Many new authors spend so more time and energy trying to get in the newspaper or on radio that once
they get there, they don't cognize what to say. But if you take an hour to prepare concise, compelling comments simply about your book, you'll move off as a real pro, increase sales, and mayhap even as be asked back!
The average radio interview lasts five minutes, of which three power be broadcast, and on average you power get six inches of coverage in your local newspaper. You don't have a lot of time to waste hemming and hawing simply about your book, and the journalist interviewing you doesn't want to waste his or her time either. So before you even as start soliciting press coverage, write down and con your talking points.
You say you cognize your book? I'm sure you do. But once
you're under the gun of a regular
interview, or an asker hits you with a surprise question, it's easy to stammer or get confused. Talking points are your lifeline. I suggest preparing a list that looks like this:
a.What's the "elevator pitch" (a 10-second summary) of my book?
b.Who is my book targeted to?
c.How did I decide to write it?
d.What are three passages in my book that I want to quote?
e.What can folk get out of my book?
f.Where can folk buy my book?
Write those down on note cards and con them, but support the cards with you once
you do interviews, simply in case. That way, you'll move off more professional and do the most of the time you get.
Focus heavily on PR.
If you don't believe in the power of public relations and the media to turn an unknown book into a bestseller, I have two words for you: Oprah Winfrey. Get your book 15 minutes on her show and you'll sell a million copies. That's the power of the media.
Of course, deed on Oprah is the Holy Chalice of book marketing, and patch you shouldn't NOT try to get on her show, you shouldn't focus only on that. PR is your most powerful tool for creating awareness and commerce books. So early on, patch you're still in final editing, start fashioning lists of media outlets, cashing in on contacts, fashioning calls and causation
out e-mails.
PR works because it's got credibility. Instead of a paid ad, folk see an objective journalist reviewing your book, or a talk show host who's chosen to have you on her show because she likeable
your book. Media exposure carries tremendous weight with book buyers. Ask your friends how many a books they've bought after hearing simply about them on "Fresh Air" on National Public Radio.
These are several of the PR avenues you can pursue:
·Reviews in any and all publications, print and online especially.
·Features in print and online publications.
·Radio interviews.
·Television interviews.
·A regular column in a magazine or newspaper or online.
·Speaking engagements.
·A role as an "expert source" for one or more journalists.
·Creating press events.
·Tying your book to a charity or cause.
It all begins with your press kit. That's a fashionable
folder that contains the press release simply about your book's publication, a bio of you, a black and white exposure of you (professionally done) and any press coverage you may have already received. Once you've known
your media list, send that kit to the key contacts at each paper, magazine, TV or radio station.
But don't finish there. PR is simply about relationships, and you've got to strike the right balance of "eager to help" and "respecting your time." Follow up your press kit with an e-mail in a week or so, and stay in touch. Offer story ideas or to be quoted for a feature. Do yourself an quality
to journalists and editors and you'll be astonied at the results.
Two final tips:
·Always include your Web address in your PR, stories, interviews, etc.
·Always get reprints, videotapes, etc. of your press coverage to use later.
Just simply about the Author
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