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Blogging & RSS InformationHow to Boost Traffic to Your Blog:Keyword Research
by:
Ryen Kim
How to use keyword research as traffic building method?
If you are serious to do money from blog, you must think simply about keyword before you write. And use that keyword repeatedly (more often than your high school English synchronic linguistics teacher would-be say "it's a nice English.") in your blog.
Why you have to use a keyword?
Using keyword in your web log is one of powerful route to bring traffic to your blog. Why? It's simple. Folk search exploitation keywords to look for information. If your web log includes those keywords, they wish find your web log from the search engine result page and wish move to you to find the information they were looking for. But is that actually simple like that? Not exactly. Two things must be considered.
The keyword you're exploitation must be related to your web log topic. Once
you're blogging simply about 'racing car' for example, if you use 'basketball' as a keyword, it won't help you bring the traffic. Moreover, if the visitant came to you to find information simply about 'basketball', he wish leave your web log having bad impression on you because he couldn't get any relevant information from your blog.
So, the rule number 1 is to use the keyword related to your topic.
Suppose you discovered high demand keyword (a keyword galore folk uses) related to your web log topic, makes exploitation that keyword guarantee you a lot of traffic? What if galore bloggers are talking simply about similar topic exploitation that keyword? If so, though galore searchers use that keyword, probably they'll go to another bloggers who are graded much extremely
in the search engine than you.
The point is that you have to find the keyword that has high demand but a few supply. In another word, you have to find 'niche keyword.'
How to find the 'niche keyword'?
It's two fold. First, find the demand and then the supply.
How to find the demand of the keyword?
Use a keyword search tool. I found Search It is handy and better of it's free. A con is that an additional promotion page provided by SBI (Site Build It) wish be open. But you can close it and that doesn't harm you from exploitation search tool, Search It.
Here is a short introduction on how to use "Search It!"
Once you get through Search It, you wish see Search It! window which has 4 boxes. Suppose you want to talk simply about 'car',
choose 'Brainstorming' at step 1 box in the "Search It" window,
choose 'overture suggestion' at step 2 box
type 'car' (without quote) at step 3 box
click 'Search It!' button (you may notice that there is step 4, but you don't need to fill it at this stage. If you try write thing
the program wish tell you that you don't need to choose at this time.)
then a leading page wish be open, which explains the technique you are using. Click 'Please .....results.' link to see the result.
the consequent page looks thing
like,
Count SearchTerm
3467549 car
1914166 car insurance
You see the number in Count column? That's the demand of the keyword.
You besides notice that another search terms are shown in the result page. Save this keywords and count somewhere, in case you have to refer it later.
How to cognize the supply of the keyword?
For this end, you don't need any another tools. Simply go to Google, Yahoo or any search engine you like and type car in the search box.
Look upper right bar of the search result page and you can find thing
like "Results 1 - 10 of simply about 301,000,000 for ''car". The number '301,000,000' is the approximated number of supply. For sure, not all of them are blog, but realize that if you talk simply about car you're simply 1 out of 301,000,000. This means that you may not pick up "car" as your keyword and choose another topic if you want galore visitors to find your web log from the search engine. This is why you need to save above demand table somewhere.
Now that you cognize the topic "car" is too competitive, the next thing you can do is to find the number of supply for another keywords from the table you saved. Continue this step until you find less competitive keywords.
You may choose some keywords and use them in your blog. But remember that if you post a short blog, it's better to focus on only one keyword. If it's long, you may choose primary and secondary keyword.
To sum up,
Use Search It to find reasonable demand of the keyword related to your blog.
Check the number of supply from a search engine, for example, Google.
Choose the keywords that have high demand and low supply.
Finally use that keyword in your web log repeatedly with the frequency of a bit much than your high school English teacher would-be tell you.
You may want to cognize how to write so that you can increase traffic, which is the topic of how to boost traffic to your blog: part 2. You can see it at Traffic to Blog:Part 2.
Simply simply about the Author
Ryen Kim is an MBA, specialized in marketing research and analysis. His current focus is blogging and house based affiliate business as a work-at-home scheme. He is a founder of Blog Sites and running Hom Based Affiliate Business web site.
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