Creating Effective Corporate Blogs
by:
Colin Ong TS
The terms “blog” and “blogging” have become part of the new economy lexicon and are an extremely cheap and efficient way of diffusing information through the web. A web log is better delineated as an online diary that readers can besides post their thoughts. Galore subject experts and academics have created open blogs (free access) that are see by thousands of readers and futurists are predicting that these blogs wish emerge as the new mega magazines.
Which leads to the question simply about why companies are slow to create corporate blogs in order to promote their structure
goals and ideals. The reason for this lax attitude is that corporate blogs can be misinterpreted for techies and the employment of full-time web log administrators as too costly.
Before creating a corporate blog, determine several guidelines. Here are several tips:
Clear Organisational Message:
Before starting a corporate blog, you have to be really clean simply about the structure
message and direction. The reason is that your web log wish be see by the public who may besides be potential customers who have several worldwide perceptions. You do not want your web log to convey negative perceptions of your structure
values.
Determine Success Targets:
The setting up of a corporate web log is not simply an chance for folk to ventilate or post their comments online. There must be clean success targets. Feasible short term targets are the generation of new sales leads and increase in client database. In contrast, a medium term target can be the production of new alliances.
Promote Your Alliance:
Your corporate web log can be used to highlight your current alliances and give your customers a better understanding simply about your worldwide reach. You can invite representatives of these organizations to either be guest bloggers or have a separate web log inside
your main corporate blog. With enough online exposure, your corporate web log can besides evolve into a dynamic networking online community.
Great Feedback Channel:
Invite your customers to post their comments in the corporate web log and get your web log administrator to act on the feedback as shortly as possible. This wish give the pictures that your organization is really serious simply about all feedback and you can besides rectify the problem before it escalates. The much advanced blogs can besides provide immediate sms to web log administrators once a feedback has been announce too.
Value-add to Your Print Newsletter:
A corporate web log can value-add to your current monthly print newsletter. One way is that several online postings can provide article-ideas for futurity news-sheet issues. Web log visitors can besides request for print newsletters to be announce to their homes.
Test Out New Products:
Your structure
engineers and sales team can use the corporate web log to test out new products and ideas. This is an effective and cheap resolution as your web log readers should already have a nice idea simply about how these ideas should co-exist with your another products.
Security Measures:
Ensure that your corporate web log has safety measures that prevents spamming to your web log readers. This wish ensure that spamming wish not create a definite negative pictures simply about your company. Your web log administrator should besides ensure that there is no flaming and that all potential debates should not be a battle of personalities.
Not Infringe Intellectual Property:
Some web log posters may introduce another websites which may have beta versions of new products. To several web log readers, this may be strictly
educational but the implication for your organization is that it may infringe intellectual property
About The Author
This article is contributed by Colin Ong TS, Managing Director/Chief Trainer of MR=MC Consulting (http://www.mrmc.com.sg) and Founder of 12n Community (http://www.mrmc.com.sg/12n). He can besides be contacted simply about corporate blogging at colin@mrmc.com.sg.
