by:
Colin Ong TS
The terms “blog” and “blogging” have become part of the new economy lexicon and are an extremely cheap and efficient way of dispersive information through the web. A journal
is better represented
as an online diary that readers can likewise post their thoughts. Many an subject experts and academics have created open blogs (free access) that are see by thousands of readers and futurists are predicting that these blogs wish emerge as the new mega magazines.
Which leads to the question simply about why companies are slow to create corporate blogs in order to promote their structure
goals and ideals. The reason for this lax attitude is that corporate blogs can be misinterpreted for techies and the employment of full-time journal
administrators as too costly.
Before creating a corporate blog, determine several guidelines. Here are several tips:
Clear Organisational Message
Before starting a corporate blog, you have to be really clean simply about the structure
message and direction. The reason is that your journal
wish be see by the public who may likewise be potential customers who have several worldwide perceptions. You do not want your journal
to convey negative perceptions of your structure
values.
Determine Success Targets
The setting up of a corporate journal
is not simply an possibleness
for folk to ventilate or post their comments online. There must be clean success targets. Feasible short term targets are the generation of new sales leads and increase in client database. In contrast, a medium term target can be the production of new alliances.
Promote Your Alliance
Your corporate journal
can be used to highlight your current alliances and give your customers a better understanding simply about your worldwide reach. You can invite representatives of these organizations to either be guest bloggers or have a separate journal
inside
your main corporate blog. With enough online exposure, your corporate journal
can likewise evolve into a dynamic networking online community.
Great Feedback Channel
Invite your customers to post their comments in the corporate journal
and get your journal
administrator to act on the feedback as presently
as possible. This wish give the pictures that your organization is really serious simply about all feedback and you can likewise rectify the problem before it escalates. The much advanced blogs can likewise provide immediate sms to journal
administrators once a feedback has been announce too.
Value-add to Your Print Newsletter
A corporate journal
can value-add to your current monthly print newsletter. One way is that several online postings can provide article-ideas for futurity news report issues. Journal
visitors can likewise request for print newsletters to be announce to their homes.
Test Out New Products
Your structure
engineers and sales team can use the corporate journal
to test out new products and ideas. This is an effective and cheap resolution as your journal
readers should already have a nice idea simply about how these ideas should co-exist with your else products.
Security Measures
Ensure that your corporate journal
has safety measures that prevents spamming to your journal
readers. This wish ensure that spamming wish not create a definite negative pictures simply about your company. Your journal
administrator should likewise ensure that there is no flaming and that all potential debates should not be a battle of personalities.
Not Infringe Intellectual Property
Some journal
posters may introduce else websites which may have beta versions of new products. To several journal
readers, this may be strictly
educational but the implication for your organization is that it may infringe intellectual property
Just simply about the Author
This article is contributed by Colin Ong TS, Managing Director/Chief Trainer of MR=MC Consulting (http://www.mrmc.com.sg) and Founder of 12n Community (http://www.mrmc.com.sg/12n). He can likewise be contacted simply about corporate blogging at colin@mrmc.com.sg
