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Blogging & RSS InformationCorporate Blogging: 7 Better Practices
by:
Karoline White
Blogs have become one of the hottest communication tools on the Web. Offering the possibility for anyone to create their own free Web site, encouraging opinions and interaction, blogs provide forums for individuals to create their own extremely
personal presentations to the Web audience. They as well provide for consortia of all types to experience the sort of online community feeling that was pioneered by early newsgroups and by the extraordinary
success of AOL in the 1990s.
Blogs have reached into the corporate and government sectors as well. What started out as an outlet for immature expression and grassroots journalism has turned into a profitable communications tool for small and large businesses alike.
Corporate Blogging refers to a institution producing or supporting a diary that it uses to accomplish business objectives. As with anything, there are certain “best practices” to be followed to ensure your institution reaps the maximum benefits. These seven tips guidelines wish help do your diary a success.
1. Fine Print. Blogging can lead to legal issues. Companies should have real concerns simply about liability, exclusions and limitations, and indemnity. Tho'
there are laws that protect against libel, misappropriations and different injuries suffered as a result of posts on the Web, companies can still be command
“vicariously” responsible for statements ready-made by employees that are harmful to others. Since there are so many a legal issues close
blogs, it is imperative that the site has several sort of disclaimer and limitation of liability.
2. Cognize What You’re Doing. Senior management should be educated by the corporate communications and legal department simply about what blogs are and how they power affect business. That way, they can be causative members of the blog, further rising
worker
relations. Their keep and participation is often what does a diary much effective.
3. Create blogging policies. In any medium wherever
an worker
is sharing information, there is the possibility of unseaworthy
trade private secrets or business information. Blogging as well has a tendency to become personal. A institution should have a list of policies regarding blogging to ensure that trade private secrets are unbroken
private secret and personal lives do not become public. Policies may include keeping business information from being posted, as well as severe consequences for anyone mistreatment the diary for negative publicity.
4. Avoid the Marketing Blog. Fashioning your diary into a blatant marketing campaign is a bad idea. Customers are looking for real answers and honest opinions. They wish pick up on untruthfulness
instantly. Use the diary for what it's for, transparency. This is an possibility to do a real connection with your customers. Don't ruin it by filling it with empty advertising.
5. Support It Fresh. Blogs are commonly judged by their figure of new content. Easy to add on to, they are designed to be updated constantly. To keep your readers coming back, do your content relevant and timely. Don't forget, content can include thing
from product releases to job openings, recent news to thoughts from the CEO. It's much
impossible to run out of material.
6. Reinforce the company’s core values. Use your diary to reflect your company's inner soul: its mission, goals and direction. A diary is simply another medium by which you move
with your customers and employees. It's another part of the brand experience. It should be consistent with the impression the institution wants to make.
7. Encourage employees to use it. Create an atmosphere wherever
they are comfortable declarative
their opinions and concerns. You’ll be astonied how the quietest employees wish speak up once
given such an opportunity. With all communication, blogging can become negative, so cue employees of the public nature of the blogs and the ramifications for their actions.
About the Author: Kari White is a Content Developer for Brook Group, a Web design firm near Washington, DC. Much articles by this author can be found at http://www.brookgroup.com and http://www.usabilityandbranding.com.
Source: www.isnare.com
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