by:
Graham Jones
Search engines are after one thing – providing their users with the most relevant and up to date information to match the search term that was used. Search engine results are no nice to users once
the information doesn't relate to the search term. Nor are the results any nice if they are old. Folk expect the most up to date, fresh information that is relevant to them.
That's why search engines love sites which are extremely
focused on a specific subject and which have on a regular basis
updated content. If you add material to your web site every day, you wish get detected
by the search engines. If the information you add to your web site is directly centred on the precise focus of your site, all the better as far as the search engines are concerned.
That's why blogging can improve your search engine ranking. Blogging allows you to add content quickly and easily to your web site. However, you need to ensure two things:
1. The web log must be hosted at your domain – not at blogspot.com. or any another of the blogging hosts.
2. The web log must contain relevant content and links which are well inside
the focus of your site.
A web log which is an online journal won't help your site's search engine ranking because the content isn't that relevant to the focus of your site. An online journal style of web log is unlikely to have keywords in the entries.
What this means is that your web log inevitably to contain hints, tips and short articles. It can contain summaries of articles which are carried in full on another pages. In short, your web log inevitably real, valuable content.
If you add real content to your web log pages, at the really least a couple of times a week, you wish notice your web log gaining interest by the search engines. You wish besides see that your web log becomes a more much important 'entry point' for folk who visit your web site. That's an indication that your web log page is gaining ground in the search engine rankings. And that wish be due to its regular updating.
For more answers to questions on blogging you can get a free manual to the Top 15 Questions on Blogging from http://www.infoselling.com/blogging/howtoblog.htm
Just about the Author
Graham Jones is a scientist who has specialized in the way we use the Internet. He is an author of 27 books and thousands of articles. He runs Infoselling.com wherever
you can get a FREE report on how to sell your own information products, ebooks, reports and articles online.
