Blogging For Business - Great Reasons For Every Business To

If Howard Dean’s failing political campaign accomplished anything, I would-be say that it brought to the thought the use of thing called a weblog or “blog” as it better-known in cyberspace.

A journal is actually nothing more than a diary uploaded to the Net and until just about the last 12 months was the realm of the individual who saw it as a way to publish there random (and sometimes disturbed) thoughts. The great thing just about weblogs, and the growing set of computer code that is being created to publish them, is that they are a tremendous business tool.

Weblogs allow you to create content and contact…and that is what your clients crave more than anything.

I use a program (there is a free trial version) called PMachine to publish my weblog at DuctTapeMarketing.com/weblog.php. This program allows me to just do many an entries and updates and likewise allows readers to add comments. Better still, now ostensibly random articles can be sorted and searched by content or subject. My weblog is more like a content management system and my readers seem to love it.

Another great reason to explore the use of weblogs is that search engines seem to love them. Inside 30 days of launching my weblog it became the most visited page on my fairly high traffic website.

So what is it just about blogs that those little spiders love so much?

Here’s a little secret, search engines crave content. Okay so peradventure that’s not such a private secret but to look at many an websites you would-be think it so. The fact is that too many an websites just sit there doing nothing that the search engines admire. Providing content, not to mention fresh content, is one of the toughest chores of anyone who maintains a website. But once it comes to generating traffic it is the most important job.

Blogs, by their really nature, are all just about content. In a commercial environment every journal entry is fresh content. Get in the habit of production two, three, even as four entries a week and you’ve got a content building bonanza on your hands. Everyone knows you need new content to give visitors a reason to move back; blogs just do the task so more easier.

Another advantage that blogs seem to presently possess over traditional web pages and sites is lack of competition. Spell the number of bloggers grows daily, there are still comparatively few commercial journal sites. Once I created my journal I found that it showed up in the number 3 spot in Google for the term “Marketing Weblog” inside just about 3 weeks of launch. Not bad considering I did nothing to do it happen.

There are a couple of else things you should do to do your weblog a traffic magnet. They aren’t actually that several than tradition SEO plan of action but the names and faces are unique to the blogging world.

Use targeted keywords in your entry titles

No rocket science here but this tip can’t be expressed enough. Forget cute…go for titles that fit your targeted keywords and phrases…even if they seem a bit awkward. (You do have targeted keywords and phrases don’t you?)

Register with Journal Search Engines – Search engines that specialize in blogs

http://www.daypop.com/

http://www.blogvision.com/

http://www.blogsearchengine.com/

Register with Following Services – These services note once a journal has been updated and publish an in progress list. They even as support track of the most updated and most visited weblogs. Plus you get to discover what pinging is.

http://blo.gs/

http://www.weblogs.com/

Trade Several Links

You don’t need to get out of control on this one but a few “relevant” swapped links to related blogs can boost your traffic.

Syndicate your content

This one is way to technical to cover here but do several research on the term RSS and you may discover route to have your content and entries fed to sites that are hungry for the type of stuff you write. Many an of the popular weblog computer code packages have this capability built right in.

http://www.feedster.com/

Copyright 2004 John Jantsch

John Jantsch is a marketing authority based in Kansas City, Mo. He writes oft-times on real earth small business marketing plan of action and is the creator of “Duct Tape Marketing” a turn-key small business marketing system. Check out his journal at http://www.DuctTapeMarketing.com/weblog.php