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Blogging & RSS InformationBlog Your Business
by:
Angela Booth
Makes your business need a blog?
A web log is a Web log, an online journal. Blogs started out as
online diaries, in which diarists shared their everyday lives
with the world. From their beginnings as a weird Web fad in 1998,
blogs have affected on, and are well on the way to becoming a
standard business tool.
Why? Because in Feb 2003 Google.com bought Pyra Labs, the
company which owns the Blogger weblogging tool. Blogger.com, one
of the main sites providing web log software system and hosting, boasted a
million hosted web logs in early 2003.
Google.com's interest in blogs indicates that blogs are
mainstream. A web log help your business in galore ways, depending on
whether you create a private or a public blog. Blogs are so
useful that you'll want to create both.
=> Your business's private, internal blog
These days, no one works alone. Even as if you're a solo business
operator, you have colleagues --- partners, contractors, and
suppliers with whom you communicate daily. A private web log makes
working with a group easier, because you can contour
your
interactions, saving time and energy.
A private web log can contain notes to yourself, or to colleagues.
It's a place to store information and tips that mightiness not warrant
a special email message. You can post information like meeting
notes, project tasks and summaries, and updated cost lists. You
can besides post links to large files --- no need to email, fax, or
mail them to and fro.
Your web log is much useful than email, because web log postings are
dated, and easily searchable. You can post a message you want
everyone to read, and the message stays on the blog. With email,
you see and delete, or see and forget.
If you've worked on a project with person in another state or on
the another side of the world, you've blessed email, because it
makes sharing information so easy. Exploitation a web log to share
information is even as easier than exploitation email.
=> Your business's public blog
A business web log is a marketing tool. A web log can add value to your
Web site, or it can take the place of a Web site. Look on it as a
combination "What's New" Web site page, and an online journal.
Because of a blog's freewheeling nature, it's friendly and
relaxed.
If you don't have a site, your blog's a place to put your online
CV, portfolio and client list. You can, and should, use your blog
to express your personality and expertise.
If you have a Web site, your web log page builds loyalty, because
if you provide absorbing content, your visitors wish return to
your site. And because it's a Web page, your web log wish appear on
search engines, attracting new clients.
Google has been treating blogs otherwise
from another Web pages
for a couple of years. Whereas it takes a standard Web page/ site
a month to be indexed by Google, blogs are indexed daily. This
means that your web log is mega-cheap advertising. You can post
something on your web log and have it indexed by Google inside
a
day.
Will creating a web log help your business? As I recommended in the
article: "Get Googled And Build Credibility", because Google.com
is so popular and indexes so comprehensively, if you focus some
of your marketing and promotion time on acquiring your name out on
the Web, you're building your credibility, some
online and
offline.
(You can see the complete article in the news-sheet archives at:
http://www.digital-e.biz/newsletter.html
--click the Archive button on the News-sheet page.)
So go ahead, web log your business!
=> Web log resources
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