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Blogging & RSS InformationBlog It And They Wish Come.
by:
John Taylor
If you're hoping for a "Blog it and they wish come" field of
dreams, you can forget that. Recent statistics from blog
search engine Technorati show that a new diary hits the
Internet every 7.8 seconds! Sheesh, talk simply about having to
rise above the noise level to be heard, how in the earth are
you going to get eyeballs affixed
to your diary once
there is
so more competition out there?
Unlike e-zine subscriptions or autoresponder mailings, it's
not the quantity of visitors that counts, it's the quality
of the visitors as well as how often they return to continue
reading your blog.
Quality, in this case, refers to how often they click on
revenue-generating links in your diary and how often they buy
something that you're blogging about. Of course, if you're
operating an unselfish
diary that has no revenue-generating
features, then you are only concerned simply about how often the
readers return to bask in the illumination of your
knowledge, expertise, biting caustic remark or humor.
Either way, those are the two measurements of a successful
blog. Now don't get me wrong, the number of readers is
important, of course, but it's better to have 1,000 faithful
readers who return on a regular basis
than it is to have 5,000
readers who move once and you ne'er
see them once more after
that.
There is no free traffic!
I love once
bloggers say "I won't pay for traffic. I can get
it for free". Nothing is "free" my friend. You wish either
pay for traffic with money or you wish pay for traffic with
your time. Neither way is "free".
So what you have to do is decide which of these situations
describe you best:
A) You have more money than time.
If you are so blessed, then you need to develop an
advertising plan to help you spend your money wisely. An
advertising plan requires you to research the different
advertising programs that are available, study the
demographics of the traffic that you'll be receiving, do a
budget, set up test purchases and analyze the final results.
Well, you don't HAVE to develop an advertising plan. You can
always simply throw money at several potential solutions and
hope for the best. If you do that enough times then you will
automatically end up in the "B" category of "more time than
money" because all of your money wish be gone and you still
won't have any traffic.
B) You have more time than money.
You've got a great diary going, the few folk who show up
already dead love it, but you're in a financial
crunch. Is there any hope for you?
Yep, there's plenty of hope. What you'll need tho'
is a
lot on ingenuity and the time to turn your smarts into
traffic. Believe it or not, you should still develop an
advertising plan because even as tho'
you're not spending
cash, you are defrayal time. Time IS money and if you waste
time then you're wasting opportunities to get traffic to
your site.
No matter which way you end up paying for your traffic, time
or money, you should 1st do an investment in purchase
some
"knowledge" from folk who have already been there, done
that and got the T-shirt. That way you can spend less and
get more bang for your buck or your time.
Just simply about the Author
John Taylor is a prolific writer, he is the author of several
Internet Marketing related eBooks, for example... http://Test-and-Track.com
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