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Autoresponder InformationYOUR FORTUNE IS IN YOUR FOLLOW-UP ...
by:
Thom Reece
© 1998-2004 Thom Reece All Rights Reserved
No matter what you sell--products, services, or causes--one of the key ingredients to your success wish be the attention you give your sales lead follow-up system.
Notice that I used the word *system* to describe your follow-up program. It's an important abstract
word. If you do not have a well planned, step-by-step system for lead follow-up you are deed a lot of profits sitting on the table.
It is wide
accepted that it takes a minimum of five attempts to close a sale (any sale) before the consumer
has enough information and confidence to buy from you. If your idea of follow-up is to bounce one autoresponder message back to your on-line inquiry and expect the cash register to ring, you are in for a shocking surprise.
You have detected
often, and wish continue to hear, that cyberspace marketing is based on the building of *relationships* with your potential customers.
It's true! Indeed, this is one of the true Power Principles of cyberspace marketing. One of the great benefits of the cyberspace is the ease and cost-effectiveness of relationship building.
We must understand that our potential consumer
is inundated with competitory
advertising messages from various media--television, radio, newspapers, magazines, billboards, point- of-purchase, direct mail--and now the internet.
All of these marketing methods attempt to build a relationship with its audience in order to do the advertising message credible and believable. Believability and credibleness lead naturally to sales.
The one media that stands head and shoulders above the competition is the internet. No different vehicle provides the possibility to connect with your audience in such a timely and intimate way. Mistreatment the combination of web sites and email you have the graphical power of television and the intimate targeting of direct mail--without the associated high costs. It's a powerful combination.
If you actually want to 'Reach Out And Touch Someone', the way to do it is with the real Killer Application of the internet... e-mail.
The two most powerful e-mail tools for effective client follow-up are:
==> Your own e-mail newsletter, ezine, discussion list, etc.
==> A programmed system of regular
e-mail follow-up messages.
Let's look at each one briefly:
YOUR OWN E-MAIL NEWSLETTER, EZINE...
I can't say enough just about what a regular account or ezine wish do for your bottom line. By act useful information to your clients and prospects on a regular basis you are building a strong bonding relationship with them. Over time, they wish begin to see you as a partner in their success. The trust and relationship
you have built through your account wish translate to additional business and accumulated profits for you.
Managing a account or ezine makes not have to be costly or really time consuming. There are some free services that wish host your publication and provide an automatic subscription process. I just switched one account over to the YahooGroups system for new subscriptions and it seems to activity fine. It has eliminated all the hand subscription process and automatic it for me, all at no cost.
As a leader, you just must communicate on a regular basis
with your downlines... and your product customers. You should give serious consideration to producing your own periodic e-mail newsletter. In doing so, you wish be building relationships which wish alter your profits quickly.
AUTOMATED E-MAIL FOLLOW-UP:
The use of autoresponders to supply immediate and comprehensive information to your prospects is a really powerful use of e-mail technology and, I believe, a nice one.
But, what do you do after the initial lead response? How do you continue to follow-up at regular intervals? If you deal with really few leads of high quality, it's not a problem to follow-up with custom one-on-one messages and it is imperative that you do so if you expect to convert these leads to sales.
If your lead flow runs to big numbers, however, you have a problem. You just must alter the follow-up process to insure that every prospect inquiry gets properly timed, on-going, information and reasons to buy--a minimum of 5 times. To do less is to waste your lead generation investment. You must maximize this return-on-investment if you are to succeed and the only practical way to do this is with automation.
A number of e-mail services provide an autoresponder system (like the one you are reading now) that wish send a series of pre-written, timed, follow-up messages to your leads. This is a powerful use of technology. The real power comes, however, once
the messages you send are professionally crafted works of benefit laden sales copy. These regular
responses can be profit-enhancing commerce tools, or downright intrusions. The difference wish be the skill with which you use the tool.
Fortunately for you, these systems are pronto available. For specific recommendations see the MaxxMLM website at: http://www.MaxxMLM.com
The reward for building an automatic follow-up system is always worth the effort. The time you spend nurturing your follow-up program wish result in:
==> Accumulated sales and profits
==> Improved pictures
==> Much sales leads
==> Lower sales price
==> Shortened commerce cycles
==> Improved cash flow
==> Quicker
Team Building
==> Higher Residual Financial gain
==> Quicker
Return-On-Investment (ROI)
Remember... the profits are in the FOLLOW-UP!
Just just about the author:
Thom Reece is the CEO and Senior Advisor of On-Line Marketing Group, a Hawaii based direct response marketing consulting firm, and a network marketing coach and trainier.
His website, MaxxMLM.com ( http://www.maxxmlm.com) is visited daily by thousands of entrepreneurs seeking free ideas, tips, resources, articles and training in professional network marketing.
Thom can be reached by email at: mailto:thom@maxxmlm.com
ONLINE MARKETING RESOURCE CENTER:
http://www.e-comprofits.com
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