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Autoresponder InformationTurn Your Old Articles Into Profitable E-mail Courses
by:
Shery Ma Girl Arrieta-Russ
If you've written many
articles, you can use them to further promote yourself and your business, e-zine or web site.
You can re-use your old articles by transforming them into another form of promotional tool.
And one way to re-use them is by turning them into e-mail courses. By doing so, you'll be able to offer a new product that wish help you establish your credibleness as a business owner, e-zine publisher or web site owner.
Even although you'll do use of old articles, you won't be offering a re-hash.
Why? Because once you transform your old articles and gather them together to form an e-mail course, you add a much focused learning dimension to them. For this, you're able to create a new and effective marketing tool.
So how do you do it? In a nutshell:
1. Gather all your articles and find a common theme among them. If you've written a number of articles aimed for beginning online business owners, these articles can do up one e-mail course. Your e-mail course can be a short one (2-4 articles) or a long one (5 or more).
2. Once
you've known
a common theme, arrange your articles in a way that provides several sort of logic or flow to them.
3. Assign one article as one e-mail module or follow up. If you're exploitation 4 articles, your e-mail course would-be consist of 4 modules or follow ups.
4. Take a nice look at each article. Makes it look like you can weave the activities inside
'lessons' or wish it require you to separate the 'lessons' from the 'assignments' -- information 1st (your re-written article) and then hands-on activities or tests after?
5. Do your articles use the 'you' voice? If not, re-write as if you're telling your friend a story. Do your articles sound formal? Even as although you're 'teaching' something, strive to support it lighthearted. Be piquant and friendly, but ne'er
be too light-minded or condescending.
6. Include additional resources at the end of each module or follow up. These resources could be online references and researches, and even as much intensive lessons.
7. Proofread.
8. Insert your promotional texts in the beginning, middle or end of each module or follow up. However, don't exaggerate this. Folk who wish request your e-mail course are going to see through you once they find out that your promotional texts far outweigh the lessons and valuable manual in your e-mail course. Put value over the content of your e-mail course 1st and your workshop takers wish trust you and believe in your expertise.
9. Put your e-mail course on autoresponder and set the time each module or follow up wish be sent. You can use free or fee-based autoresponders.
Before you announce your e-mail course, test and re-test it thoroughly. Once
you're certain everything is fine, go ahead and announce it.
Just about the author:
Copyright (c) Shery Ma Girl Arrieta-Russ
Shery is the developer of creative, motivating and fun e-mail courses for writers. Sign up and take an e-mail course now -- free! -- at http://WritingBliss.com. She besides authored the e-book that lets you create your own innovational and profitable E-mail Workshops, eCourses and Tutorials in only 3 days! Visit http://EmailWorkshopsHowTo.comfor much info.
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