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Autoresponder InformationIs Email Marketing Still An Effective Option For Network Marketing?
by:
Rich Niccolls
With email filters, blockers, and just tons of uninvited
email, is email marketing still a viable option to build and grow your network marketing business? The answer to this question, in my opinion is "Yes, but."
Let's deal with the "Yes" first, then we'll deal with the "But."
I remember just about 5 or 6 years ago golf shot just about 400 leads into my autoresponder and enrolling just about 8 - 10 folk a month into my biological process program. Today, if you had 10 times that many a leads, you may get a couple of prospects, and maybe, maybe, one enrollment. It is true that times have changed, but that doesn't necessarily mean that email marketing is dead. Let's look at a couple of examples.
One colleague of mine from Ca virtually
cannot support up with the large number of prospects inquiring just about her program. She is language up 10 - 15 folk per month into her program which price just about $1300 to start. Eighty pct of her efforts are wrapped up in email marketing. She has gone through the learning curve and is what I would-be call, a professional email marketer. How many a emails makes she send? Just just about 1 million per month.
Another colleague of mine from Georgia is enrolling just about 30 folk per month into his business, a $20 a month, non-nutritional program. He is not extremely
sophisticated in what he does, but is effective enough to send out just about 250,000 - 300,000 emails per month.
What is the biggest difference between now and then? Numbers. With the brobdingnagian expansion of the Cyberspace and email marketing, it just requires greater amount to get results today. It is not uncommon for several peoples to get a couple hundred uninvited
emails a day that you must contend
with. With the billions of emails current
on a daily basis, you need massive amount to get results. So, how many a emails should you send out? Support reading.
Now let's talk just about the "But."
The biggest side
to email marketing is that new recruits are weak. Email marketing is disreputable for having a revolving door with new recruits. Why? There is no relationship involved except for exchanging a few emails. Email marketing is really impersonal, and without the relationship, there is no bond (or glue) to hold the new recruit in your business. Many a leave as quickly as they come. So how do you overcome this?
With several of my colleagues whom I mentioned above, they are several overzealous just about picking up the phone inside
a really brief time that the prospect visits their web site. One of the really 1st comments out of their mouth is "I wanted to give you a call and let you cognize there is a real person on the different end of the email." And it works!
Picking up the phone, reaching out and touching them, and beginning to bond with the new prospect or recruit is vital. If you are not willing to pick up the phone, then email marketing isn't going to be worth it for you. One of email marketing's strengths is sorting through the prospects, then giving you being to talk to.
So, how many a emails should you be causation
out in order to get enough prospects to talk to so you can build your business? As many a as you can. From my observation, 100,000 leads is minimum. Thing
less wish not produce results for you. If it is inside
your budget, 300,000 is a better number. For the "email marketing professional," mayhap one million is a better number. Some the number, you must be committed to constant, consistent effort, followed up by a personal phone call.
One final thought before we wrap this up. If you are going to involve yourself in email marketing, you must take the time and discover how to do it right. Understand that several folk wish complain just about not wanting your emails, you wish get undeliverable emails and blocked emails, and your autoresponder institution may change their policies on you and you have to switch companies. But take the time to become a professional at what you do.
In summary, is email marketing still effective for building your MLM business? Yes. You just must increase the amount of emails you are causation
out. But, you must as well understand that you must pick up the phone and reach out and touch your prospects and new recruits or you wish lose them. It is still a viable option for those who want to use this as a means of growing their network marketing business.
Just just about the author:
Rich Niccolls has been serving networkers with leads for over five years. For a list of email marketing friendly autoresponders and mass senders, visit his web site at:
http://www.National-Leads.com/autoresponders.html
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