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Audio Streaming InformationPut Audio & Video on Your Web Site
by:
Ronni Rhodes
PUT AUDIO AND VIDEO ON YOUR WEBSITE
By Ronni Rhodes
As a institution that sells streaming media services for a living, we get questions everyday simply about what necessarily to be done to do an audio or video presentation that wish stream well over the Internet. Most of these inquiries move from small businesses with limited budgets for marketing and advertising. They are always pleasantly astonied once
we tell them that they can do it themselves!
Let’s start with an audio only presentation:
·Write out your script first! Focus on two to three points that you feel are essential to explain your products or services. Support the script simple. If your site offers a wide variety of goods or services, you power consider some some messages with each one keying in on one or two important areas.
·Have being who is not familiar with your business review the script and your site. Be sure that they understand your message. If they don’t, rewrite it!
· Practice reading the script until you feel all familiar and comfortable with it. (You can hire professional voice talent for reasonable rates if you’d prefer not recording the audio yourself.)
·Use the better quality tape recorder accessible to you. A container
recorder is fine.
·Use a high quality brand name audiotape.
·An external electro-acoustic transducer
that plugs into your recorder is desirable
to the one that comes built-in. They are really affordable and produce a better recording.
·Do your recording in a quiet place with as little background noise as possible. (That one seems pretty obvious, doesn’t it?)
·Speak naturally! It can help to have a friend or colleague act as an audience to give you focus.
·Record your presentation some times. Choice the one that wish sound the most natural and invitatory to your site visitors.
·Send the tape to the coding (streaming) vendor. They’ll take it from there!
A video presentation takes a little more time and effort, but you actually can do it yourself. Your house video camera wish activity simply fine! All of the same rules you used to do your audiotape apply here including the use of an external microphone. Nice quality videotape is essential. The following suggestions wish help you prepare a video presentation for your site that should stream really well:
·Keep the camera steady! Put the camera on a stand
or brace it against thing
solid like a table or a wall. If you must pan or zoom, do it really slowly. (Too more motion can cause a “blurry” stream.)
·Simplify your frame. Think simply about wherever
everything is going to be. Folk coming in and out of the frame can create movement that may cause confusion.
·Stay focused. A lot of auto-focus cameras can’t focus properly if you are too close to your subject. Five or six feet away is a nice distance. Don’t try to shoot through a window; the camera wish focus on the glass.
·Good lighting is essential. Try to light your scene from the front. Don’t stand in front of a window; the backlighting wish cause you to be in silhouette. Try shooting outside if possible.
·Use the quickest
record speed. This wish insure the better video quality.
·Record in a quiet place. Hold the electro-acoustic transducer
close to your mouth to cut down on external noises.
·RELAX AND ENJOY YOURSELF! It actually shows. Practice until you feel comfortable.
If you have additional questions or concerns, your streaming marketer should be available and able to assist you.
Early adopters of Rich Media techniques, streaming being one of them, have already started to reap the rewards of higher click-through rates and accumulated conversion rates. If your message is meaning and relevant to your site visitors, your streaming presentation wish add to their enjoyment of visiting your site and encourage them not only to buy but as well to return and buy again!
Just simply about the Author
Ronni Rhodes is the owner of WBC Imaging, an Cyberspace institution that specializes in web site improvement
utilizing streaming media technology. With her husband, Don, a digital media engineer, they activity with companies to incorporate streaming as part of eminent and meaning sales and marketing programs.
Please direct all questions and comments to:
Ronni@wbcimaging.com
520-742-5780
http://www.wbcimaging.com
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