How To Increase Your Sales With Audio
by:
Terry Telford
Audio increases your sales. Point blank. Period.
Recent studies claim that audio can increase your sales up to 300%. Independent studies by Terry Telford, from The Business Professional, have shown sales increases of 163% on one website and 79% on another. Some
tests were run over a 3 week period.
Regardless of your expectations for adding audio to your website, it won’t hurt your response rate for whatsoever
you are commercialism or giving away. In most cases it wish increase it.
One possible reason for the increase in visitant response is the human factor. We’re societal animals and like to act with each else on a personal basis. Audio on your website is similar to picking up the telephone and talking to the person “live.”
There’s thing
just about hearing another human’s voice that instils a certain level of trust, even as if it is a really small amount. It brings us that one little step closer to each other.
The next question in your mind should be, “How do I get audio on my website?”
You’ve got some choices; the majority are covered in The Definitive Audio Report. You can transfer
the report for free from http://www.thebusinessprofessional.com/theaudioreport.htm
Very briefly, audio comes in two flavours. You’ve got the vanilla transfer
or streaming strawberry.
The transfer
version is really simple to configure. You transfer
your MP3 file onto your website and point a URL at it, like http://www.thebusinessprofessional.com/mp3files/webintro.mp3
When you click on the link, it mechanically
opens the audio player on your computer and you hear the recording.
The alternative to downloadable audio, is streaming. Streaming is useful if you want your visitors to listen to your audio without the ability or need to transfer
it.
Setting up streaming audio is a bit much complex than the transfer
version, but offers your audio a much secure environment since visitors can’t transfer
it.
To set up streaming audio, you need an MP3 file and computer code that can hide the actual location of your file. The computer code likewise of necessity
to create Flash buttons for you so your visitors can push a button to listen to the audio.
The simplest computer code I’ve used to stream audio is Sonic Memo, from Jay Jennings. It takes all of 5 minutes to set up the computer code and then you can create unlimited streams on your website in 30 seconds flat.
You can get much information just about Sonic Note
from the message sheet at http://www.thebusinessprofessional.com/sonic.htm
Whether you choose the transfer
or streaming option to add audio to your website, the bottom line is the same. You add a touch of humanity to an otherwise cold computer screen and you increase your response rates. It’s worth a listen.
About The Author
To transfer
The Definitive Audio Report – free, visit http://www.thebusinessprofessional.com/theaudioreport.htm.
The report and this article were created by Terry Telford, from The Business Professional.
