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Audio Streaming InformationAudio Marketing Comes of Age: Educate 1st and Sales Wish F
by:
Bill Platt
"Podcasting" is one of the newest and most popular marketing formats that have taken a strong foothold on the net
over the last several months. The word "podcasting" is actually a derivative of Apple's "iPod" and "broadcasting". It actually refers to the ability of RSS 2.0 to mechanically
deliver audio and video files over the net
by subscription.
Often times, podcasts are actually delivered via MP3 files that can be vie
from an iPod, a MP3 player, or a house computer. You can discover more simply about this technology here:
http://en.wikipedia.org/wiki/Podcasting
http://www.ipodder.org/whatIsPodcasting
http://www.itgarage.com/node/462
Ironically, a couple months ago, I had done a telephone interview. All of the folk listening to the show dialed up into a remotely hosted phone bank to listen to the show. Though that program was delivered through a standard telephone system, a few listeners who later contacted me had same
that he detected
my "podcast". It seems a lot of folk mechanically
applied that term to the phone interview, though the interview was not accessible in a computer format or even as accessible from a computer.
A BIG FAN OF TALK TELEVISION AND RADIO
I have always been a large fan of talk radio and talk shows. I still am.
When my better half is not in the room, I listen to lots of educational television and political talk shows. Once
my better half is not in the car, I primarily listen to AM radio. My primary focus in the car is politics and news, unless it is late at night and then it is Art Bell I listen to the most.
Of course, my better half hates that kind of thing, so that is why I only listen to it once
she is not about and once
she is asleep. I would-be rather enjoy the show than to listen to her nag simply about why I listen to that "crap". ;-)
LOOKING TO THE HORIZON
I have always felt that there would-be be a place in net
marketing for content delivered via an audio format.
Back in early 2000, I had explored the possibility of transfer several of my own content to the net
in a streaming audio format. Unfortunately, at that time, I actually did not have the time or resources to seriously pursue the idea. I was forced to shelf the idea in 2000, because of the high cost of the information measure
required for delivery of streaming audio programming via the internet.
By the end of 2004, "podcasting" had move of age, and marketers the earth over were offering audio formatted business information online. I guess that five years ago, I was simply a bit ahead of the curve.
AUDIO PROGRAMMING IS STILL A Nice SELL
Like I mentioned before, a couple of months ago, I had done a live telephone interview with a mentoring program, and we had several hundred listeners to the program. From that one interview, I managed to pick up a couple of thousand in new business and several new and regular clients, and that was a actually small listening audience.
All I can say simply about that event is that it oversubscribed me on the idea of victimisation audio programming to sell my online services.
SOME PRODUCTS AND SERVICES CANNOT BE Oversubscribed DOOR-TO-DOOR
I am in a unique business. Often times once
I speak with people, who are not running an online business, they wish ask me what it is that I do exactly. Here is wherever
the challenge enters the equation.
You may have ne'er
logged onto the net
or you may be a regular net
user, but if you are not engaged in the business of commercialism goods and services online, you may not understand my service. I can't tell you how often I talk to non-marketers and get a blank stare once
I try to explain my business to them. Even as my wife's kinswoman
and uncle get the "deer in the headlights look" once
I try to explain to them the nature of my business. He runs a flourishing offline business, but it does not bring him any closer to an understanding of my business model.
Many of you who cognize me, understand precisely what it is that I do and can understand why I do a nice living doing it. You can understand the value offered to my clients through my business model.
Those of you who don't cognize me do need to understand a bit more simply about me before I continue.
At this really moment, you are either looking at someone's website or reading their online newsletter, and you are reading this article that I have ready-made accessible for free to publishers and webmasters.
In this article, it is my goal 1st to educate you simply about thing
of interest to "you". My hope is that once
you get to the end of the article, you wish be quite taken with me, and you wish want to cognize more simply about me. Then, once
you see the Just simply about the Author information at the bottom of this article, and you wish visit my website and review my products and services with interest.
That does sense, right? You have move farther than most folk I talk to simply about my business model.
With my primary service, I am the "go-to man" for effort your articles delivered to the highest amount of publishers and webmasters who are interested in finding content that they can use with their ezines and websites.
EDUCATE FIRST, AND SALES Wish FOLLOW
When victimisation free-reprint articles to market your online business, you are often more flourishing in effort your article reprinted and in effort traffic to your website, if you take the attitude of educating your reader above all else. If you get lost on the idea that you are victimisation this promotion know-how
to promote your business, then you wish have uncomprehensible
the key to your success.
Remember what I same
above, "it is my goal 1st to educate you simply about thing
of interest to you." You are the reader, and you wish only be willing to see what I have written, if I am providing information to you that is of interest to "you".
Many marketers do the mistake of thinking their article is intended to sell their products or services, instead of themselves.
When you are willing to address the concerns of the reader above all else, then you wish have provided a service of value to your reader. In doing so, you sell your reader on "you". And, your Just simply about the Author information serves as the teaser/lead/ad to take your reader to your website, wherever
you wish get the chance to sell your reader on your business, products and services.
Educate your reader first, and sales wish follow.
This system works for hundreds of my clients and for myself.
THE LONG FORM, PERSONAL, INTERVIEW
When most folk think simply about radio advertising, they think simply about 30-second and 60-second ads. This is fine for folk who sells cars, hot tubs, groceries, and else products that are already well-understood by the listening audience.
But, if your business were like mine --- difficult for the average person to understand, then a 30- or 60-second radio spot would-be be a total waste of your advertising budget!
On the else hand, it would-be be several if I could get 15, 30 or 60 minutes to explain to my listeners what my business is and how it would-be be beneficial for the auditor to use it for the promotion of their own business, then I would-be have a nice chance of effort my listener's business.
In my phone interview, we actually spent one hour and twenty minutes talking, and that interview generated a couple thousand dollars in new business. It was the most profitable one hour and twenty minutes I had ever spent.
Can you imagine how more much business I would-be have picked up if the audience were coast-to-coast, and I was reaching hundreds of thousands of listeners instead of hundreds of listeners? And, can you imagine how more much business I could have generated from that interview, if it had been broadcast
live on the net
and archived in MP3 format for me to do accessible later to visitors to my website?
I can imagine... That is why I got so excited once
I was able to strike a deal with a across the nation
known, radio personality to do this kind of service accessible to my clients. To discover more simply about this possibleness
to promote your business through a across the nation
syndicated, business radio talk show, victimisation the long form interview, then continue reading here: http://thephantomwriters.com/redir/radio
Just simply about the author:
Do you write articles to promote your online business? Through his article distribution services, Bill Platt can deliver your articles to 17,000+ publishers & webmasters eager for fresh, nice quality content. http://thePhantomWriters.com- Bill can save you time and frustration & help you to reach more publishers than you can reach on your own. Once
you visit, be sure to use his contact form to ask simply about the possibility of having them Edit or Write your articles for you. 1650+ articles archived for easy reprint.
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