7 Route to Use Website Audio in Your Marketing Arsenal
by:
Roger C. Parker
Most visitors to your website are exploitation computers with audio capabilities. Recently introduced techniques do it easy to take advantage of this capability.
In the past, web audio was primarily decorative, consisting of musical fanfares or another clichéd sound effects. Now, you can use audio to multiply the impact of your message and create stronger bonds with your visitors.
Audio’s power comes from its ability to engage much of your visitor’s senses. The much senses you engage, the easier it wish be to effectively communicate. Instead of just reading your words and looking at your picture, you can communicate with your voice – and the voices of your clients.
The power of audio can be appreciated by comparison the newspaper column version of Tom and Ray Magliozzi’s Car Talk with the program airy each week on National Public Radio. Though the newspaper column and radio program address the same topics, it’s far much fun to listen to Car Talk – wherever
you can experience Tom and Ray’s intonations and phrasing – than to see the same words.
Here are several of the route you can employ audio on your website:
Welcoming messages. You can create closer emotional bonds with website visitors by in person
hospitable
them to your site and introducing several of the features they should explore.
Testimonials. Audio testimonials are far much powerful that written testimonials, especially if you include a photograph of the individual speaking the testimonial. The next better thing to a face-to-face referral is a recording of a client explaining their satisfaction with your product in their own words.
Guarantees. Your satisfaction guarantees gain impact once
you deliver them in your own voice. Place them on your order form, at the point of sale. Folk are inherently cautious just about ordering products and services from the Internet. Reassure them that their credit card and personal information are safe with you.
Seminars and teleconferences. Short excerpts just about approaching events can do your event even as much appealing. Snippets from past seminars can whet visitors’ appetites for more.
Tips. Add interest to your site by describing an audio ‘tip of the day’ or ‘tip of the week’ in your own words. Be sure to offer access to previous tips, too.
Audio postcards. You can include audio invitations and testimonials as links in email sent to clients and prospects. To arrange an audio testimonial, just provide your client with a phone number and password, and invite them to call up and express their satisfaction with their purchase from you. Audio postcards are a great way to stay in contact with your clients and prospects with an announcement of an approaching product or service. They are besides a quick way to acknowledge a special occasion.
Streaming audio can be used to allow visitors to playback longer events, like seminars or teleconferences.
When you add audio to your website, allow your visitors to maintain control. Don’t begin playing your message once
the webpage loads. Instead, invite visitors to ‘click here’ to hear your voice. Support your messages as short and aphoristic as possible.
And avoid ‘scripting’ your introductions and guarantees. Write down the key ideas you want to communicate, but deliver them in your own words as colloquially as possible.
Web audio is no longer a futurist luxury. Web audio is here now and it’s as close as your telephone. It is an low-cost and easily accessorial feature that can set you apart from the competition and help communicate your message with accessorial impact.
Roger C. Parker is the $32,000,000 author with over 1.6 million books in print. Do you do these marketing and design mistakes? Find out at www.gmarketing-design.com
roger@gmarketing-design.com
