Antique & Collectibles Dealers: Much Web Exposure for Less M

Antiques and Collectibles dealers can save hundreds if not thousands of dollars in advertising expenses if they follow a couple of simple rules.

Rule number one:Unless you have thousands to throw away on advertising, let person else do the advertising for you.

I see galore dealers either try to start their own website and advertise or they go to a larger antiques mall and set up a shop wherever they have to advertise their own collections anyway. Galore of these dealers spend hundreds on Google or Overture advertising and do not get enough return on this investment.

My proposal is to find a service that wish advertise for you but makes not charge an advertising fee. The larger auction sites are a nice example but they are not for everyone. They can be big-ticket and you may not be able to sell at a satifactory price. Look instead for a dealers mall that is popular in the search engines, either in the natural or paid for listings, that works off of commision. In this way your advertising wish be free and you wish pay little if thing if your items do not sell.

Rule number two: Use only sites that are ready-made for professional dealers.

Professional antiques and collectibles dealers need to have certain tools.
a. They need to be able to load pictures, and lots of them, add a great deal of decription.
b. They need to have a buying cart that allows them to accept any form of payment they need. They besides need a history of sales and commisions charged.
c. They need a space to call their own. Any site a dealer uses should be able to give the dealer a URL that wish show only their own items, not everyone else's on the site. It would-be besides be great if you could search withing each dealers items

So sit back and let person else worry just about the advertising and do sure it's free.

Just just about THE AUTHOR
Brandy Fischer is managing partner of JosephMarc.com a website for professional antiques and collectibles dealers