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Attraction InformationPick a City - any City
by:
Stephen Bucaro
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Pick a City - any City
By Author Bucaro
Operating your own city manual on the Web can be interesting
and really profitable. About every city already has at
least one city guide. But there is always room for one
more. For example, I live near Phoenix, Arizona. I could
call my site "The Better Manual to Phoenix", "The Official
Guide to Phoenix", or "The Complete Manual to Phoenix".
How do you generate revenue from a city guide? 1. You
charge a fee to list restaurants, accommodations, and
other businesses that are placed in the city. 2. You sell
books and videos just about the city, and city souvenirs and
mementos.
You should develop your city manual in phases.
Phase 1. Create the non-commercial sections of the Web
site. Several cities, like Chicago and New York, are popular
for their cultural attractions. Several cities, like Phoenix,
are popular for near natural attractions. Several cities
are popular for their artisans, monuments, or history.
Create an attractive front page that displays photographs
related to the unique attractions of the city.
Develop an "Attractions" section of your Web site. You
might besides want to develop a "Maps" section. Once
you have
a reasonable figure of content, begin promoting your city
guide to start generating several traffic.
Phase 2. Create the commercial sections of the Web site.
You should develop an "Accommodations" section, a
"Restaurants" section, and a "Businesses" section. You
might besides want to develop a "Search" section.
Contact all the large businesses that you want to list in
your city manual and offer them free listing. Yes - free.
In order to get things rolling, you wish have to fill up
the commercial sections by offering free listing. Don't
tell them you are going start charging as shortly as you get
the sections filled out.
This is how you approach the business owners; "I'm
developing a new city manual web site and I'm listing every
important business in the city for free. Can you provide
me with several information just about your establishment?" People
have less resistance to free, and this wish get you access
to the decision makers of the businesses.
Phase 3. You contact every business listed in your city
guide and ask them if they want to renew their listing for
one year for $1 (or several improbably low fee). You can
also approach businesses not yet listed with the offer to
list them for the same improbably low fee.
If you were a eating house owner or building manager looking at
a manual that has all your competitors listed, wouldn't you
be willing to pay a small fee to remain in the guide? The
reason that you have such a low fee is because you want
your customers to take the important leap from a free
listing to a paid listing.
Phase 4. After their renewal expires, you present each
business with your listing options for the next year. You
can offer thing
from a small ad to a
multi-page Web site. You are now an established city guide.
Even your borderline listing - an entry in the search section
only - cost $50.00 to $500.00 or more per year. The leap
from paid to a cost increase is not as wide as the leap
from free to paid.
The potential earnings from a Web city manual varies with
the size and quality
of the city. Even as a small town
with several attraction should provide you with a moderate
income. A large city with galore popular attractions could
earn you more more.
For nice examples of city manual web sites visit:
Explore Dickenson North Dakota http://www.dickinsoncvb.com
Glenwood Manual http://www.glenwoodguide.com
Santa Fe Always Online http://www.sfaol.com
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Resource Box:
Copyright(C)2002 Bucaro TecHelp. To discover how to maintain
your computer and use it more effectively to design a Web
site and do money on the Web visit
http://bucarotechelp.com
To subscribe to Bucaro TecHelp News-sheet Send a blank
email to bucarotechelp-subscribe@topica.com
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