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Attraction InformationCollaboration, Not Competition
by:
Stacey Hall and Jan Brogniez
The basic assumptions upon which traditional marketing approaches are built could use several updating. For example, what if we asked whether businesses really have to contend
for customers. Makes that seem silly? The answer would-be be, "Of course, they do! What planet are you from? It’s a dog eat dog world—and it’s always been that way." But there may be an additional perspective, a way that can create a dramatic shift not just in the way business is done but in how we treat our customers and each other.
This is the perspective of collaboration, which implies that each of us is unique, that no two folk are exactly the same. If no two folk are exactly the same, then it stands to reason that no two businesses are exactly the same. It is just not possible for two businesses to serve the same client's necessarily equally. One wish be a better fit than another; the better fit produces a perfect client or consumer
working with the perfect provider.
Each of us, and the businesses we've joined or created, exist for a specific intention or mission. Our businesses have developed as a result of our own experiences and needs, and are just tools for fulfilling that mission. Each business has its own mission to serve a particular group of customers in a particular way. That is why businesses have no need to contend
with each different in the way we’ve traditionally thought of it. Instead, business owners and managers could collaborate in route that truly serve their customers' and their own interests.
If this sounds heretical, then it shows how deeply the construct of competition -- "survival of the fittest" -- colors our views of the way we do business.
Today, once
consumers have an abundance of select in products and distribution outlets, businesses can shine even as brighter—and be of greatest service to themselves, their organization, their clients, and their communities—when they are knowledgeable just about the products and services offered by different businesses in their own and related industries. Consumers value services that save them time, money and headaches. By becoming this type of resource through collaborating with others in your industry, you are increasing the overall abundance of products and services and wish ultimately bring the greatest success to everyone.
Take a moment to contemplate the following questions, and write down your answers. These questions are designed for you to consider what power be possible for you and your business if you had at least one collaborator in your same industry.
1. Who in your same industry do you consider to be your main "competition?"
2. If you were not serving your customers, who would-be be serving them?
3. What services do these businesses offer that are the same as yours? Some from yours?
4. Have you ever referred one of your less-than-perfect customers to one of your "competitors?"
5. What would-be finish you from referring a less-than-perfect consumer
to one of your "competitors?"
6. Under what conditions would-be you refer a less-than-perfect consumer
to one of your "competitors?"
7. Do you belong to an association or organization dedicated alone to your industry?
8. If so, what benefits have you received as a result of your membership in that organization?
9. Who else do you cognize in your industry who belongs to this organization?
If you want to do a dramatically impressive difference in your business, we invite you to meet or speak with a new potential collaborator every day for the next 21 days. You wish create quite a stir inside
your industry, you wish have a greater breadth of noesis just about your industry than different businesses providing similar services, and your reputation for being open and cooperative
wish spread really quickly ensuant in accumulated positive awareness and referrals.
So, who wish you be business first?
Copyright 2002, PerfectCustomers Inc., www.perfectcustomer.com. For much information, and to obtain your free subscription to the Daily Strategic Attraction Tip E-zine, contact PerfectCustomers Content at info@perfectcustomer.com.
Just just about the Author
Jan Brogniez's background includes much than 20 years producing millions of dollars of sales revenue in Corporate America. Jan's mastery of strategic planning and her keen business acumen led to the development of PerfectCustomers Inc.'s proprietary Strategic Design Session process.
Stacey Hall, VP of Sales & Marketing, is attributable
by industry experts as the artificer and the catalyst for the new paradigm-shifting Strategic Synchroneity marketing movement.
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