ClickBank Refunds - Hope for the Better but Prepare for the Wo

When we launch a new product, we all hope it's going to be a runaway bestseller. Much than that, most of us aim to produce a product so remarkable that it generates rave reviews and achieves cult popularity. You may really well bring home the bacon all of these objectives with your product launches.

But, watch of a characteristic of the ClickBank system that may throw these aspirations into peril - the 90-day refund rule.

Most merchants agree that ClickBank's rock-solid refund policy adds a great deal of quality to their sales pitches, sanctioning them to do sales to even as the most wary of online shoppers. The hassle-free refund procedure is likewise the key factor behind ClickBank's exceptionally low chargeback rate. ClickBank customers have no need to ask their banks for chargebacks, so ClickBank keeps its businessperson account in nice standing and we merchants all save money on chargeback penalties.

But, despite its attractions, the ClickBank refund rule is likewise a source of blatant abuse by a minority of dishonest buyers.

However nice a product may be; however more your genuine buyers love it, there wish always be a small percentage who ask for refunds. Don't be disheartened. In most cases, this is not a reflection on your product or your competency as a merchant. It is just an exploitation of the ClickBank refund system to get thing for nothing.

Around 5% of my ClickBank sales result in refunds and, decision making by my discussions with else merchants, this numbers appears to be just about average. I have many glowing testimonials from satisfied customers, but there is still the occasional client who is, seemingly, impossible to please. Ironically, I have ne'er yet issued a refund to a client who has offered a reason for being dissatisfied. Is this normal? It suggests to me that the problem lies not with the product, but with the morals of the buyer.

With the purchase of a digital product you can, if you choose, support the product and get your money back. Online stealing just doesn't get any easier than this.

ClickBank's businessperson community has recommended various route to tackle this problem. The most popular idea seems to be that ClickBank should introduce a rascal client list, distinctive serial refunders by their prior buying activity. Of course, the list would-be be confidential - merchants would-be just need the option to specify whether they accept purchases by buyers in this category. This resolution is not without its own problems, especially the challenge of accurately distinctive buyers from one purchase to the next. With multiple credit cards and multiple email addresses, it is comparatively easy to bypass the prohibited list, just by creating a new online persona. But, at least this initiative offers hope of a resolution to the problem.

So far, ClickBank has not proclaimed on any plans to update its refund policy or introduce controls to protect its merchants from this type of fraud. Until thing changes, merchants need to adopt a pragmatic attitude to the quandary of sham refunds. As frustrating as it may be to see our profits volitionally bimanual over to fraudsters, we should remember that the support offered by the refund system probably pays us dividends many an times greater, in the form of augmented sales.

Copyright © Tim Coulter. All rights reserved.

Tim Colter is a authority and computer code developer who helps netpreneurs to harness marketing technologies.

He is likewise the author of "ClickBank - The Definitive Guide" The Ultimate ClickBank Tutorial & Reference Manual.

http://www.clickbankrevealed.com/