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Attraction Information7 Top Strategies to Building a Benefits Based Business
by:
Julie Jordan Scott
You hear it all the time: "Attract new customers and clients based
upon benefits, not features!" This truth can be spoken by new
and old entrepreneurs alike. For those simply starting out, it can be
challenging at better to determine the distinction between the two!
With a few simple techniques, you can easily bridge from feature,
feature, feature to benefit, benefit, benefit. This wish increase
both your bottom line and the satisfaction for yourself and
your clients.
1. Define the separation between features and benefits. A simple
example would-be be two grey skirts with about identical length, cut,
style. A feature of one of the skirts is that it has two pockets.
That particular feature becomes a benefit once
one looks at the
results the user
may accomplish through wearing the pocketed skirt
rather than the unpocketed skirt. For example, by wearing the
skirt with pockets, Chari wish obtain the following BENEFITS from
this FEATURE. She wish be:
* An Efficient Team Player: Carry post it notes and pencils for quick
jotting of notes and reminders as Chari meets colleagues on way to
meetings and appointments.
* Elated and Happy as a Parent: Chari can delight her girl with
a treat at the end of the day.
* Amazing Mate: Chari can tuck her bonus check into her pocket
and pull it out to delight her partner with an unexpected windfall.
* Warm, Protected, Comfortable: On chilly days, Chari can tuck her
hands into her pockets as she jets from her car to her office with
speed and agility. After all, a woman with pockets can do it all!
2. Do a list of all the features you can think of for your product
or service. For example, you provide Search Engine Placement
assistance for your clients. One features of your service would-be
include maximising the use of keywords in your client's website.
3. Do a parallel list of all the benefits from the above listed
features.
For example, the benefits of the above feature (maximizing keywords)
would be additional wealth and prosperity through higher listings
in the major search engines.
4. Determine what benefits are Actually important to your target
market. You may assume that THIS benefit is of utmost importance.
However, once
you poll your clients or prospective clients, you
may find the exact opposite. The important thing is to not be blind
to reality. Ask several questions, adjust, tweak, poll again, adjust,
ask much questions, tweak. Marketing and attraction are NOT an
exact science. Enjoy the process!
5. Create word images of the benefits derived from your product
or service. Remember the skirt with pockets? Cautiously crafted
statements which bring emotional responses wish bring the most
bang for your buck. Paint a image and bring house sizzling bacon.
6. Implement a marketing and sales strategy based on the benefits
you have uncovered. Pay special attention to those benefits which
have the greatest impact on the buying decision. Continue to
try on several techniques and strategies on
the way as you
uncover what works particular well for you and your target market.
7. Celebrate Success! Practicing building your business on benefits
will yield a larger bottom line, that is guaranteed. It besides takes
some
artistry and panache. You can choose to be an automaton, however
I am sure you would-be rather become prosperous through exploitation your
mind and creating on the far side
your wildest dreams.
Just about the Author
Julie Jordan Scott is a Speaker, Writer and Life Coach who
transformed her life from Government Bureacrat to Booming Enterpriser in less
than six months. To see how you can do the same, visit her website at
http://www.5passions.com or call her at 661.325.4116 or via email,
Julie can be reached at mailto:julie@5passions.com
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