Want To Start a Business Revolution?
by:
Martin Day
Calling all publishers, editors, journalists and freelance writers. It's time to breathe much life into your copy. Turn your articles into living pieces that spark measurable debate, get closer to your readers and engage their mind and soul - we're talking revolution.
As it was in the beginning
Publishers have for many a years relied on letters to get feedback from their readers and tho'
email has opened up this know-how
of communication it is still time intense
and difficult to process with only a fraction of the received correspondence ever being used.
Let's face it, as well as being an overhead for the publisher, to most folk it is an thankless medium in terms of effort required and response received, simply think of the number of letters that go unpublished and unread.
As it is now
The Cyberspace has brought new channels of communication and has opened up opportunities that allow us to challenge traditional methods. The Cyberspace is now a mature technology, no longer the preserve of the new fad brigade but a technology that has been embraced by a worldwide population, young and old alike and it allows us now to re-evaluate the way things are done. Newspapers, trade journals, magazines and ezines now have the possibility to change the mental process.
When folk see an article they often would-be like to comment, and historically this has required them to feel powerfully
enough to put pen to paper; or with the production of the Cyberspace send an email. Sure emails are easier but it still takes time to craft an email and time for the majority, is what they haven't got. The letters page tho'
engrossing are at better a exposure of comments; a well crafted and well written letter on any given subject may hold the view of the majority, or the minority, as it is a free text medium and difficult to measure.
As it should be
Now consider the advantages of linking articles to online surveys wherever
as a publisher you wish have the ability to receive valuable feedback from your readers and in a form that can be easily measured. Simply as important as you act with your readers is giving your readers a way to communicate with you wherever
they cognize it wish count.
Want a exposure of opinion? Did they like that article? Did your readers agree with what was aforementioned or do they take the opposite view?
Now it's easy
In the past surveys would-be have taken extended effort to design and publish and altogether was a process too long breathless and therefore reserved for the niche and bigger topics.
However, mistreatment sites like http://www.SurveyGalaxy.com surveys and questionnaires can be created and publicised via the cyberspace by anyone who has a pulse. Professional looking surveys and questionnaires created in minutes that do the perfect compliment to articles that prompt opinion and debate.
The advantage over letters and e-mails are that all the feedback is managed and measured and sites like Survey Galaxy wish provide you with a real time poll that you can either support to yourself or share with your readers.
It's not even as one or the different now
Link each article to an online survey and not only extend the life of the article as folk have a channel to express their views, but involve your readers in the discussion wherever
they now cognize their opinion wish be counted.
You think they would-be rather send an email? - no problem - include the facility inside
the survey and get the better of some
worlds.
It's fast, low cost, and easy to do; it wish engage and empower the reader, provide fantabulous feedback and having established a dialogue you then have the possibility to link to different related articles.
Try it now and register your opinion of this article here:-
http://www.surveygalaxy.com/surPublishes.asp?survey_id=1065
About The Author
Martin Day is a Director of Survey Galaxy Ltd. For much information please visit http://www.SurveyGalaxy.com
martin.day@surveygalaxy.com
This article was denote
on August 23, 2004
