Article Writing & Promotion...Your Fast Track To Sales & Profits.
by:
Thom Reece
Writing articles, and promoting them for publication, is one of the most productive long-term promotional plan of action available. Well researched and written articles... which provide valuable, useable information, are extremely
sought-after after by news report publishers, magazines, ezines, etc.
It is a marketing truth that "Content Is King". Good, keyword rich, content is what drives online traffic through search engines and gives the visitant a reason to support coming back to a website. This is often referred to as "sticky content". As a traffic-generation tool it is unsurpassed.
Webmasters and publication editors have an unquenchable craving
for tightly written "niched" articles that are relevant to their web sites or publications themes.
This need is your opportunity...
An editor of an ezine, news report or magazine has a never-ending need for nice content. Each issue they publish must be filled with useful, relevant content that wish appeal to their readers or subscribers self-interest. A publication that cannot provide great content wish not long survive.
"An editor of an ezine, news report or magazine has a never-ending need for nice content.
By on a regular basis
supply
the media with well written articles, you build a never-ending supply of links and traffic to your own websites.
How?... Well, the private secret is in the bio. Each article you submit for publication has your own "authors bio" that gives full attribution and links to your site. This is the payment you obtain for having supplied the articles... it is a payment which gives you long-term dividends!
Not only wish your article be given
to many an thousands of subscribers initially... but those same articles (with your bio and links) wish be archived on the publications websites. Those archived articles become fodder for search engines which not only provide on-going traffic to the business enterprise site... but to YOU as well. It is truly a Win/Win proposition.
NOT A WRITER?... NO PROBLEM...
There are innumerable freelance writers who wish "ghost write" articles for you and... giving you the copyrights. I cognize of many an well-known names in the industry who have articles plastered all over the internet...and they have ne'er
written a word themselves. I cognize this because I have written several of their articles. :-)
If you need such services try elance or do a Google search for "ghost writing" or "freelance writers". There are many an extremely
educated, english speaking, foreign-based professionals who wish write articles for really nominal fees.
OK... YOU HAVE AN ARTICLE... NOW WHAT?
Having a nice article is only the 1st part of the equatiion... now you need to get the articles distributed to those editors and publications who wish welcome your contribution... and publish your work.
There are three primary means of promoting your articles:
Article Directories
Article Announcment Lists
Your Internal List
Paid Distributiion Services & Computer code
Here is a breakdown of each... and a list of resources to get you started...
ARTICLE DIRECTORIES...
Article directories are websites which categorise and archive your articles... and promote them to editors and publishers. Most are free... but several are fee based. They all provide a submission system for you to provide your articles to them. In addition, most have their own internal list of editors and publishers that they announce your new article to.
TIP: The simple act of listing your articles in the directory archives wish provide you instant incoming links to your website which could increase your site traffic and page ranks.
Here is a partial list of article directories. (Please note that companies go out of business from time to time and you may run into a link which no longer works.)
http://www.allmerchants.com/
http://www.allnetarticles.com/
http://amazines.com/
http://www.articlecity.com/article_submission.shtml
http://articleresponder.com/index.php
http://www.articlesubmissions.com/index.php
http://www.boconline.com/
http://www.businesstoolchest.com/
http://www.certificate.net/wwio/index.shtml
http://www.connectionteam.com
http://www.dime-co.com/
http://www.ebooksnbytes.com
http://www.echievements.com/
http://ezineadhelper.com/cgi-bin/articles/articles.cgi
http://www.ezinearticles.com
http://www.goarticles.com
http://www.internetbasedmoms.com/bb/index.php
http://linksnoop.com/
http://www.mailbiz.com/mailbiz/magcat/
http://www.SimpleSteps2success.biz
http://thewhir.com/find/articlecentral/
http://webmarketingspecialists.com/articlesubmit.htm
http://www.webmomz.com/users/login.shtml
http://www.zongoo.com/index.php
ARTICLE ANNOUNCEMENT LISTS...
Announcement Lists are email newsletters, lists, or ezines, which allow you to "announce" your new articles to thousands of editors and publishers instantly. Most of these announcement lists are sent out daily to their subscribers. This means that you can have your article current
to key editors and publishers inside
hours of completion.
Here are a number of important Article Announcement Lists that wish give you a simple and fast mechanism for distribution of your articles...
http://topica.com/lists/articlereview/
http://topica.com/lists/freeezinecontent/
http://groups.yahoo.com/group/article_announce/
http://groups.yahoo.com/group/article_announce_list/
http://groups.yahoo.com/group/Free-Reprint-Articles/
http://groups.yahoo.com/group/Free-Content/
http://groups.yahoo.com/group/Free_eContent/
http://groups.yahoo.com/group/freezinecontent/
http://groups.yahoo.com/group/internet_marketing_articleblaster/
http://groups.yahoo.com/group/netwrite-publish-announce/
http://groups.yahoo.com/group/publisher_network/
http://groups.yahoo.com/group/QC_Reprint_Articles
http://groups.yahoo.com/group/ReprintArticles-Paradise/
http://groups.yahoo.com/group/reprintedarticles/
http://groups.yahoo.com/group/TheWriteArticles/
YOUR INTERNAL, IN-HOUSE, DISTRIBUTION LIST...
Over time you wish begin to build a list of editors and publishers, who have used your articles in the past, and find them to be relevant. This list is "your private goldmine". Each time you stop an article the 1st step you want to take is to send it, in a private mailing, to your in-house user list.
You strength
want to consider doing a "mail merge" to this list and change your submission to the specific editor by name.
Remember, this list could be worth thousand of dollars to you over the coming months and years. Do not treat it lightly. This list is truly a center-of-influence list that you wish want to spend time and effort nuturing. Memory them at holidays and on special occasions, goes a long way to building a profitable relationship.
Pick up a phone and call them. Let them cognize that you appreciate your relationship... and let them cognize you are accessible for special writing assignments. (Here is an example of how strong and beneficial this simple act can be... Just about two years ago I sent a small holiday gift [a screen-saver of tropical Hawaiian images] to a magazine editor who had used a number of my articles in the past. I waited until the package had time to arrive and then I picked up a phone and called her. She was delighted with the thoughtfulness of the gift and then stunned me with the news that one of her regular columnists had been forced to resign... and "would I be interested in exchange him?". So... that simple telephone call resulted in a regular column in a print magazine that serves one of my niche marketplaces. A marvelous result that may not have happened if I had not "nurtured the relationship".
Ask them "What Articles Do You Need?"... and listen closely to their answers.
By doing so... you wish develop a sense of what materials are required and wanted in your marketplace. Write specifically to those of necessity
and you wish develop a strong editorial following that wish pay off in large traffic flow, augmented sales and profits, and an augmented pictures and reputation. These are pretty hefty benefits for several time spent researching and writing articles!
PAID DISTRIBUTION SERVICES...
Two recent innovations that have burst on the article marketing scene are: (1)custom distribution computer code (Article Announcer) and (2) web-based article distribution services (Article Marketer). My experience with these systems are that the web-based service is more much cost efficient, easier to use, and has the built-in advantage of having the most current and up-to-date information of publishers seeking your content.
(c) Copyright 2005 Thom Reece All Rights Reserved
About The Author
Thom Reece is the CEO of On-Line Marketing Group, a direct response marketing agency with headquarters in Hawaii. He is the creator of the Online Marketing Resource Center [ http://www.e-comprofits.com ] & the major portal for the network marketing industry- MaxxMLM.com [http://www.MaxxMLM.com ]. Thom can be reached by email at: thomATe-comprofits.com.
onlinemktgroup@gmail.com
This article was announce on August 13, 2005